Day-to-day operations at PASS, including tactical projects and major events, are overseen and run by a management team contracted by the Board of Directors. Since 2007, PASS has been under the management of Christianson & Company, based in Vancouver, Canada. In that time, PASS has witnessed phenomenal growth. The management team – led by Judy Christianson, principal of Christianson & Company – are dedicated to enriching and empowering the Microsoft data community, particularly PASS's members and volunteers, so that PASS can succeed in its mission to help the community Connect, Share, and Learn.

Meet the management team through our profile series: January 2015 - Executive Office Administrator Eleanor Klassen


Executive Manager – JUDY CHRISTIANSON

Judy is the principal of Christianson & Company, the management team responsible for the day-to-day operations and management of PASS. Christianson & Company has been in business for over 20 years, working on major corporate events for clients such as Electronic Arts, Kodak Canada, the Kodak Graphic Communications Group, and Creo Products Inc., to mention a few. In addition, Judy and the C&C team have produced a number of successful celebrity fundraisers for charitable organizations, including the Steve Nash Foundation, Mark Messier in support of Canuck Place, and the Courtnall Celebrity Classic.

Judy brings over a decade of association management experience to the organization and has served as Director on a variety of boards, as Executive Director to the Creo and Kodak Graphic Users Association boards, and most recently, as Executive Manager for PASS. Judy’s main focus is providing the overall vision and leadership for PASS while ensuring all resources are in place to support the needs of the association, the Board of Directors, and the 130,000+ members of PASS.

Contact Judy


Finance Operations Lead – SIMON REA-PALMER

As part of the Finance team, Simon works closely with the Finance Manager, he is responsible for bank reconciliations, financial statements, and helping prepare year-end financial documents. Simon has over 10 years of financial experience, having worked in both accounting and industry roles. He is currently studying toward a professional accounting qualification. Simon moved from the UK in 2010 and lives in Vancouver with his wife and baby daughter.

Contact Simon


Finance Operations Coordinator – THEA RESPICIO

Thea works closely with the Finance Manager, with day to day tasks being overseen by the Finance Operations Lead. Having a background in Accounting, Thea joined the finance team in January 2015 and is responsible in maintaining the accounts payables and receivables, as well as ensuring an accurate and complete trail of supporting documentation for all financial activities.

Contact Thea


Community Evangelist – KARLA LANDRUM

A 2011 addition to the management team, Karla brings a valuable insider’s perspective to the PASS Community Evangelist role, having earned the moniker of volunteer extraordinaire during her past 4 years of community volunteer efforts. Based in Orlando, FL, Karla focuses on the community, managing the PASS Chapter and Regional Mentor programs, along with the full roster of SQLSaturday events.

Contact Karla


Senior Event Manager – ANIKA POLISENO

Since November 2010, Anika has been responsible for operations and logistics for all PASS regional and national events. With 7 years of event management experience, from in-face Board meetings to the annual PASS Summit & PASS Business Analytics Conference, Anika manages all event-related logistics and acts as liaison between the community, the venue, and vendors to ensure facilities, equipment, and physical setup meet required standards and deliver the best possible experience for everyone. In addition, Anika oversees HQ human resources and overall office operations.

Contact Anika


Event Coordinator – JULIA WU

With a background in Project and Event Coordination, Julia works under the supervision of the Event Manager. Julia is responsible for providing support to the Event & Operations Team and performing general administrative assistance. She looks forward to applying her Event Management knowledge and the many opportunities for growth within the management team.

Contact Julia



Executive Office Administrator – ELEANOR KLASSEN

Eleanor Klassen is the Executive Assistant with 15+ years' expertise in executive management support, travel administration, organizational skills, and schedule management. Throughout her career, Eleanor has worked in the travel insurance and accounting software industry and is excited to apply her years of event management and administrative skills to serving the PASS community.

Contact Eleanor


Finance Manager – SANDRA CHERRY

Sandy brings 25 years of accounting experience in her role as Finance Manager. Sandy works closely with the Executive VP of Finance, the Board of Directors, and the entire team on all financial-related deliverables. She is also responsible for the annual budget and is the PASS liaison to the accounting firm that completes the annual audit, financial statements, and tax returns for PASS. Sandy is the team lead for both the Finance Operations and Finance Coordinator roles.

Contact Sandy


Reporting and Finance Coordinator – NICOLE CHERRY

Nicole took on the role of Financial Coordinator in March 2012. She is responsible for the monthly financial reconciliation of all PASS events, all financial aspects related to SQLSaturdays  (including PASS and partner sponsorships, dispersal of funds, and reconciliations), Virtual Chapter sponsorship disbursements, and the monthly time-tracking report (including managing/approving time sheets). Nicole began in November 2011 as administrative assistant. She graduated from the University of Victoria in 2009 with a Bachelor’s of Fine Arts degree, has completed 2 years of Premedical Studies, and operated a Student Works Painting Franchise from 2006-2008.

Contact Nicole


Marketing Manager, SQL Server Community – LANA MONTGOMERY

Lana joined the management company in October 2011, bringing more than 8 years of marketing, communications, and event experience to her role. She is responsible for the execution of a wide variety of marketing programs, including production of the PASS Connector and volunteer newsletters, planning and support of regional and international PASS events, and membership growth and support.

Contact Lana


Marketing Manager, Business Analytics Community – TERESA CHEUNG

Teresa joined the management team as Marketing Manager, Business Analytics bringing deep experience in all facets of marketing communications and events management. She works closely with the PASS project management and community teams further develop the Business Analytics community. She is responsible for the execution of a wide variety of marketing programs for to the Business Analytics community as well as planning and supporting the Business Analytics Conference.

Contact Teresa



Marketing and Social Media Coordinator – KEVIN LY

Kevin joined in October 2013 as the Marketing and Social Media Coordinator. He is responsible for overseeing PASS's social media relations with the PASS community through Twitter, Facebook, and LinkedIn, along with assisting the PASS Marketing team with its initiatives and programs. In addition, he executes marketing communications such as the Connector and SQLSaturday newsletters. In his spare time, Kevin enjoys exploring new restaurants and spending time with his dog.

Contact Kevin


Global Alliance Manager – CRAIG ELLIS

Craig began in June of 2007 as Operations Manager. In September of 2013, he took on the new role of Global Alliance Manager and is responsible for cultivating mutually beneficial relationships between PASS and its key partners. He is also tasked with finding creative methods of engagement that bring added value to the community.

Contact Craig


Sponsorship and Global Alliance Coordinator – SANJEET GANDHAM

First beginning in April 2008 as Marketing Coordinator, Sanj has taken on the role of Sponsorship and Global Alliance Coordinator. She is responsible for planning and supporting regional and international SQL Server events, membership growth, and the distribution of promotional materials. She also ensures that all agreements with sponsors are fulfilled and works closely with these sponsors to organize logistics for the PASS Summit Expo Hall.

Contact Sanjeet


Operations & Project Manager – VICKI VAN DAMME

Joining the management team firstly as Project Coordinator in April 2012, Vicki works with Operations and Marketing on the management and execution of a growing number of IT, event, and marketing projects. She is responsible for overseeing the entire life cycle of a project, ensuring everything is completed on time and on budget. She will be involved in projects involving HQ task management software implementation and project prioritization, Orator enhancements, PASS Summit, 24 Hours of PASS, and newsletter tool implementation, as well as other special projects. Vicki has a degree in Economics from Simon Fraser University and a background in event and project coordination with the Vancouver Island Health Authority and the National Health Service in the UK, in provincial healthcare initiatives, patient safety and quality initiatives, conference planning, and educational programs.

Contact Vicki


Global Community Engagement - CARMEN BUCHMANN

As part of the project management team in August 2013, Carmen works closely with Operations and Marketing on the management and execution of a growing number of IT, event, and marketing projects to serve PASS members. For the past 6 years, Carmen has served as the Logistics Manager on various telecommunications infrastructure projects in Vancouver, Toronto, and Montreal, Canada, and most recently, in Jakarta, Indonesia. She also ran her own book distribution and personal training business.

Contact Carmen



Community and Project Coordinator – ELIZABETH JEFFS

Since April 2014, Elizabeth Jeffs has worked closely with Vicki and the Community Team. Elizabeth brings to the position experience with project management tools, graphic design and event planning. Elizabeth graduated from the University of British Columbia with a B.A in Human Geography and a minor in English Literature. She has worked previously for TOIT Events, and has volunteered with numerous organizations, such as Power to Play Vancouver and Ten Thousand Villages.

Contact Elizabeth


Projects & Community Development – EMILIJA DUFRESNE

Since beginning August 2013 as Program Coordinator, Emilija has moved into her Projects and Community development role and will be working closely with both the Community and Project Management teams. Emilija has over 10 years of experience in event planning and coordination, studying and working in South Florida before moving back to Canada in 2011. 

Contact Emilija


Governance Administrator – JANICE SIMPSON

Janice works closely with the Board of Directors to ensure that PASS adheres to its policies and procedures. She has 15 years of experience in managing teams. Her past positions were at the Canadian Blood Services and Prospera Credit Union, where she was involved in making sure their compliance and privacy policies were in place.

Contact Janice


Registration and Reporting Manager – GERRY ERICKSON

Since April 2007, Gerry acts as PASS Registration Manager and oversees the registration team on all PASS events. Gerry produces all event status reports (custom, statistical, financial) for the Executive/Board and works directly with accounting on the financial reconciliation of all PASS events. Gerry also works closely with Operations, Finance and Marketing to ensure all systems, policies, procedures and reporting requirements are assessed, implemented, maintained and improved as required. Gerry has 17 years of experience in the event registration field, having worked with Christianson & Company since 1996. Prior to this, Gerry worked 20 years in accounting and office management positions.

Contact Gerry


Registration Services, Registration Supervisor – SHANNON CUNNINGHAM

Shannon joined the PASS team in 2009 as Registration Supervisor for PASS events. As Registration Supervisor, Shannon supports attendees during the registration process and oversees onsite registration staff at PASS events. Shannon works closely with Gerry Erickson to maintain the online registration sites and ensure customer service satisfaction.

Contact Shannon


Registration Services, Lodging & Sponsorship Supervisor – BROOKE DALEY

Brooke joined the PASS team in 2013 to provide lodging and sponsorship support for PASS events. As Lodging Supervisor for Summit, Brooke assists attendees with their hotel room requirements and provides their reservation confirmations. As Exhibitor/Sponsorship Supervisor for the Business Analytics Conference, Brooke registers all sponsorship contracts and ensures each sponsor company’s onsite teams are registered in advance of the event. Brooke also works onsite at PASS events as a registration supervisor.

Contact Brooke


Registration Services, Lodging & Sponsorship Support – DEB BARTLETT

Deb joined the PASS team in 2007 and oversees the day to day operations at the registration call center and provides lodging and sponsorship support for PASS events. As Lodging Supervisor for the Business Analytics Conference, Deb assists attendees with their hotel room requirements and provides their reservation confirmations. As Exhibitor/Sponsorship Supervisor for Summit, Deb registers all sponsorship contracts and ensures each sponsor company’s onsite teams are registered in advance of the event.

Contact Deb


Program Team Lead – MARCELLA MCKEOWN

Originally having joined in April 2008, Marcella returned in July 2011, and is the Program Team Lead. Working closely with the PASS Program Director and the Program Committee, she drives project management, logistics, and administration of the educational programs for PASS Summit, SQLRally, and 24 Hours of PASS./p>

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Sponsorship and Partner Relations – AL SHULER

Al is responsible for sponsorship sales, promotional marketing, advertising sales, and the general management of the Summit and Business Analytics Conference expos. With over 20 years of business management, advertising, customer service, and event production experience, Al ensures clients receive knowledgeable information and guidance. Al works closely with the Operations and Marketing groups to create and provide the best opportunities, options, and value to our sponsors, exhibitors, and advertisers..

Contact Al



As IT Team Lead, Wesley's primary responsibilities are to serve as main point of contact on all IT-related matters, investigate improvements in areas of IT, and execute planning, organizing and managing resources to bring about the successful completion of IT project goals and objectives. He is also working closely with the Director of IT and Operations Manager to plan and execute on projects and migrations.

Contact Wesley


Systems Administrator – JASON LAU

As Systems Administrator, Jason provides support for the PASS HelpDesk, troubleshooting technical and client/server-related issues. His main duties include working with the IT team as a HelpDesk Administrator to maintain and expand the functionality of current PASS websites to meet the members' needs.

Contact Jason


Web Developer – BENNY SU

Benny began in April 2012 as Web Developer with extensive experience in DotNetNuke and .NET development. His primary responsibility is supporting and enhancing PASS’s active websites to meet member needs. He also works with the IT team on mail and database server administration, systems administration and training, and requests to the Help Desk.

Contact Benny


  Web Developer – GAVIN TIAN

Gavin works with the IT team as a Web Developer, revamping the SQLSaturday website. Since graduating from the University of British Columbia with a Bachelor Degree in Computer Science, Gavin has worked as .NET Programmer, Software Configuration Manager, and Project Manager. In his spare time he enjoys keeping active, badminton, snowboarding, and being a foodie.

Contact Gavin

  Web Developer – JEFFERY SIDHU

Jeffery began his position as Web Developer in late July 2014, working with the IT team on developing web applications using C#/.Net and SQL Server. Jeffery assists in improving the efficiency of PASS' web applications, and working with the DotNetNuke (DNN) platform. Besides his work with PASS, Jeffery is also a highly committed sports fan. He regularly plays hockey, soccer, football, and baseball. In addition, Jeffery develops Wordpress-based websites and enjoys being up-to-date with technology and gadget news in his spare time.

Contact Jeffery