PASS to Stream Live Keynotes from PASS Summit 2010

Microsoft to announce latest Microsoft SQL Server news to global SQL Server community

Chicago, IL—October 26, 2010— The Professional Association for SQL Server (PASS) will be live streaming its PASS Summit 2010 keynote addresses for the first time ever during its 3-day SQL Server technical conference in Seattle, WA. Top Microsoft executives, Ted Kummert and Quentin Clark, and renowned Technical Fellow David DeWitt, will take center stage at the world’s largest gathering of SQL Server professionals to share the latest Microsoft SQL Server product updates and news on November 9, 10, and 11 from 8:00am to 10:00am Pacific each day.

SQL Server professionals from across the globe can join their peers at PASS Summit 2010 by watching the streaming keynote sessions, in real-time, at no cost. Sponsored by Dell, the live streaming keynotes are now open for registration at

The community is also invited, on Wednesday, November 10 from 11:30am-1:30pm Pacific, for the live streaming of the always popular 8th Annual Women in Technology Luncheon and Panel Discussion on “Recruiting, Retaining and Advancing Women in Technology: Why Does it Matter?” This live streaming event is also open for registration at

“We are thrilled to be able to extend some of the PASS Summit experience directly to each and every member of the Microsoft SQL Server community, even if they are not present in Seattle,” said Rushabh Mehta, PASS President. “The community will be front and centre for exciting live news announcements from Microsoft and will enjoy David DeWitt’s brilliant yet down to earth explanation of Query Optimization 101.”

PASS Summit 2010,, is the education and networking event of the year for thousands of SQL Server professionals.

Keynote Details
Ted Kummert, Senior Vice President of the Business Platform Division at Microsoft Corp., will kick off PASS Summit on November 9 by highlighting the continued innovation across Microsoft’s business and information platform. Kummert will explore Microsoft’s key technical investments, as well as Mission Critical applications and the accessibility of Business Intelligence.

Quentin Clark, General Manager of Database Systems Group at Microsoft Corp., will showcase the next version of SQL Server on November 10 and will share how features in this upcoming product milestone continue to deliver on Microsoft’s Information Platform vision. Clark will also demonstrate how developers can leverage new industry-leading tools with powerful features for data developers and a unified database development experience.

David DeWitt, Technical Fellow, Data and Storage Platform Division at Microsoft Corp., will be discussing SQL query optimization and address why it is difficult to always execute good plans in his highly anticipated technical keynote. DeWitt will also cover new technologies that offer the promise of better plans in future releases of SQL Server.
For more information and to register for the PASS Summit 2010 live streaming events, please visit

About PASS
The Professional Association for SQL Server (PASS) is an independent, not-for-profit association dedicated to supporting, educating, and promoting the Microsoft SQL Server community. From local user groups and virtual chapters to webcasts and the annual PASS Summit—the largest gathering of SQL Server professionals in the world—PASS enables knowledge sharing, in-depth learning, access to the Microsoft SQL Server team, and the ability to influence the direction of SQL Server technologies. The PASS mission is to empower the global SQL Server community to connect, share, and learn. For more information about PASS and the benefits of becoming a member, visit the PASS Web site at

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Alison MacDonald