First-Ever PASS SQLRally Event Kicks Off in Orlando

Regional Conference Delivers Affordable, High-Quality SQL Server Training, Networking

Orlando, FL – May 12, 2011 – The Professional Association for SQL Server kicked off its inaugural PASS SQLRally regional conference in Orlando, FL, today with nearly 450 database professional looking to put the “pedal to the metal” on their Microsoft SQL Server and Business Intelligence training.

With 48 technical training sessions across BI, DBA, Developer, and Professional Development tracks, plus an optional day of deep-dive pre-conference seminars, the new regional event fills the gap between the free PASS SQLSaturday 1-day events and PASS Summit, the world’s largest conference for the SQL Server community.

“We’re excited to see so many SQL Server community members taking advantage of PASS SQLRally’s affordable, high-quality education and connecting with local colleagues,” said PASS President Rushabh Mehta. “Thanks to the attendees, our dedicated organizers, volunteers, and speakers—and to the support of our generous sponsors—it’s going to be a great event!”
PASS SQLRally 2011’s four pre-conference seminars drew 242 people yesterday in the run-up to the 2-day main program, which will deliver best practices, troubleshooting tips, and inside looks at the latest SQL Server and BI technologies from top industry experts. The conference also has a strong networking and professional-development focus, including three career-development sessions; a special Women in Technology Luncheon and Panel, sponsored by SQL Sentry; and Thursday evening Birds of a Feather discussions and panels on interviewing and speed-networking.

“There’s nothing like learning from experts with real-world experience and talking through solutions with people facing the same challenges you are,” noted PASS SQLRally 2011 co-organizer and PASS Board member Andy Warren. “SQLRally provides the perfect size and a casual friendly environment for really exploring how to get the most from SQL Server and how to be the best database pro you can be.”

PASS SQLRally 2011 is hosted in partnership with local Orlando PASS Chapters MagicPASS and OPASS, with Dell serving as Presenting Sponsor. Other sponsors include Confio Software, Entrinsik, Enterprise Software Solutions, Idera, Melissa Data, Quest Software, Red Gate Software, and SQL Sentry. Apress, Don Gabor’s Conversation Arts Media, McGraw Hill, and O’Reilly donated books for giveaway during the conference.

For the latest conference updates, see the event website – – and watch the #sqlrally hashtag on Twitter.

About PASS
The Professional Association for SQL Server (PASS) is an independent, not-for-profit association dedicated to supporting, educating, and promoting the Microsoft SQL Server community. From local user groups and virtual chapters to webcasts and the annual PASS Summit, PASS enables knowledge sharing, in-depth learning, access to the Microsoft SQL Server team, and the ability to influence the direction of SQL Server technologies. For more information about PASS and the benefits of becoming a member, visit the PASS Web site at

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Media Contact: Kathy Blomstrom