Empower users with new insights through familiar tools while balancing the need for IT to monitor and manage user created content. Deliver access to all data types across structured and unstructured sources.


PASS Global Alliance Partners

PASS Global Alliance Program Partners are a vital part of the community, supporting the organization’s many training and networking opportunities, including free learning events. Thanks to the following Partners, whose comprehensive, strategic relationship with PASS helps provide a strong foundation for the worldwide data community year-round.

Dell Software

With data growth and complexity driving the need for better management of leading databases, SQL Server plays a critical role in the IT management ecosystem. That’s why Dell Software continues to focus on providing solutions for SQL Server that assist organizations worldwide in solving business critical challenges, and why we are committed to remaining a leader now and well into the future. Monitor, manage, protect and improve your SQL Server environment with solutions from Dell.



At HPE we don’t just believe in the power of technology. We believe in the power of people when technology works for them. To help you create. To make the digital tangible. To harness the power of human information. At HPE we work to make what you do matter even more. More information about HPE (NYSE: HPQ) is available at


Hortonworks develops, distributes and supports the only 100% open source distribution of Apache Hadoop explicitly architected, built and tested for enterprise grade deployments. It is the only Hadoop-based platform available on both Linux and Windows.


SQL Sentry

SQL Sentry delivers software that optimizes the performance of Microsoft SQL Server, Analysis Services, SharePoint, and Windows environments.


Idera is a leading provider of IT performance monitoring solutions. Our products help database administrators, system admins, application owners and network engineers improve the health, availability and performance of their IT systems. More than 13,000 customers around the world – including many Fortune 1,000 enterprises, government agencies, and some of the world’s largest datacenters and cloud infrastructure providers – rely on Idera products to keep their systems optimized and IT operations running smoothly.

Kroll Ontrack

Providing data recovery services since 1985, Ontrack® PowerControls™ from Kroll Ontrack granularly restores dropped SQL tables, saving DBA’s hours of time versus full database restores. This tool supports snapshots or native SQL backups, lets you preview table content before restoration and drag and drop copied tables directly to your desired environment. Kroll Ontrack also offers industry-leading data recovery solutions and supports data professionals with learning events and a rich resources library.

Pyramid Analytics

Pyramid Analytics offers a turnkey enterprise analytics platform that makes it easy to self-serve and share trusted BI content. It complements Microsoft SQL Server Analysis Services and leverages all of the features of the Microsoft BI stack.

Become a Partner

The PASS Global Alliance Program was created with the mission of building new business opportunities and long-term partnerships with companies who have supported the PASS Community over the years. This exclusive program gives companies the unique opportunity to collaborate with PASS partner, marketing, and leadership teams, helping to maximize their return on investment. Our program offers three membership tiers: Platinum, Gold, and Silver - each providing unique and exclusive benefits available only to Partners. Interested in becoming a PASS Partner? Please contact:

Craig Ellis
PASS Global Alliance Manager
1-604-899-6009 Ext. 1603

What Our Partners Are Saying

“We are very excited to be partnering with PASS as a Global Platinum Partner. With data growth and complexity driving the need for better management of leading databases, SQL Server continues to play a critical role in the IT management ecosystem. That’s why Dell Software remains focused on providing solutions for SQL Server that help organizations worldwide solve business-critical challenges, and why we are committed to remaining a leader now and well into the future. Our support for the PASS organization and the SQL Server community as a whole provides clear proof of that commitment.”

- Matt Wolken, Dell Software

“Idera has been a long-time supporter of PASS and the PASS community, and our team has benefited greatly from their valuable education and networking opportunities over the years. Becoming a silver sponsor of the PASS Partner Alliance is a great way for us to give back to the SQL Server community and become even more invested in the future of that community and our customers.”

- Heidi Farris, Idera

“Understanding data and making the best use of it for your business has never been more important. We’re committed to delivering innovative big data solutions and helping data pros as they transition to a modern data architecture and build the next generation of applications. We’re thrilled to be working more closely with PASS to support this passionate data community.”

- Audrey Ng, Hortonworks

“HPE is proud to be a PASS Global Platinum Alliance Partner. We are excited to be associated with the SQL user community and for the mutual value our partnership can bring, to both PASS and HPE, as we take this relationship and the possibilities to the next level. PASS clearly shares HPE’s proven commitment to excellence and innovation. Together, we constantly seek out new ways to help organizations leveraging business technology and data analytics to transform their businesses. It makes total sense that we join forces on an on-going basis to drive advances in the field. HPE looks forward to helping PASS continue to set the standards and goals that will help data analytics be even more valuable to organizations as they move to the new style of business.”

- Cameron Foley, HPE

“We are thrilled to be partnering with PASS as a Silver Global Alliance Partner. Ontrack® PowerControls™ for SQL Server® would not have been possible without the direct input from PASS members. As a result of this teamwork, we can offer a tool that can drastically cut the time spent restoring SQL tables from hours to minutes. We look forward to being even more involved with the PASS organization and the SQL Server community through the PASS Global Alliance Partner Program.”

- Greg Olson, Kroll Ontrack

“Teaming up with PASS for the Global Alliance Partner Program was the logical next step for SQL Sentry. Since our roots come from many years of running a very large, complex SQL Server enterprise, we have appreciated the benefit of the unique community shepherded by PASS. The education we’ve received and the connections we’ve created through PASS have been critical to the growing success of our business. We are proud of our 10-year support of PASS and look forward to stepping up and helping the PASS community reach new heights of success.”

- Nick Harshbarger, SQL Sentry