SEATTLE, October 26 – PASS Summit 2016 kicked off with over 6,000 total registrations, the largest turnout in the event’s history. Data professionals from 51 countries will descend on Seattle this week for PASS Summit 2016 for a week of in-depth training. Tech heavyweights like Dr. Joseph Sirosh, CVP from Microsoft’s Data Group and Dr. David DeWitt from MIT will deliver this year’s keynotes, revealing the future of data and its global impact.
PASS is the largest community for data professionals in the world, with over 250,000 members. This annual Summit brings together the best and the brightest data minds from around the globe—from as far afield as Sri Lanka and Sweden to Ecuador and China—to connect, share, and learn about the latest industry trends and advanced technologies.
· 200+ technical sessions
· 500+ Microsoft Engineers and product specialists
· 6,000+ registrations
Keynote speakers include:
Dr. Joseph Sirosh, CVP of Microsoft’s Data Group: “A.C.I.D. Intelligence”
Dr. David DeWitt, Adjunct Professor, MIT: “Data Warehousing in the Cloud"
Women in Technology Lunch Keynote:
Kelly Lockwood Primus, Senior VP of Strategic Client Solutions, Leading Women:
“Leadership, The Missing 33% and Career Success for Women”
Wednesday, October 26 – Friday, October 28
Washington State Trade and Convention Center, 705 Pike St., Seattle, WA 98101-2310.
Main entrance on Eighth Ave. between Pike and Seneca.
Keynote presentations will be broadcast live on PASS TV.
For more information, contact:
Tel: 778 788 8509
Communications Specialist, PASS
With PASS Summit just over 40 days away, we are excited to be announcing this year’s detailed scheduled to attendees today. Our team is continuing to put the final touches on the on-site experiences and events and in doing so, have made changes to the social programs at this year’s PASS Summit. These changes are intended to continue to improve the attendee experience and provide opportunities for you, the attendee, to enjoy ‘Summit week’ both at the Washington State Convention Centre and around Seattle.
During our annual planning and budgeting, the Board reviewed the Summit program including feedback from attendee surveys and sponsor feedback. We found that while PASS continued to balance content delivery with social programs during Summit that people were bouncing from evening event to evening event as a result of the official and unofficial parties during Summit. As a result, we have decided to not host the Community Appreciation Party this year at Summit and offer a free night to attendees. We will continue to host the First Timers Event and Welcome Reception on Tuesday evening and the Exhibitor Reception on Wednesday evening.
The Board deliberated on this decision, considering the pros and cons of hosting the party and looking at alternatives. The Community Appreciation Party is a significant investment for PASS and over the past few years have realized that it was competing with vendors and partners holding their own events. People were also often forced to miss events or divide their time among the numerous sponsor, vendor and community events hosted on the Thursday night, as well as Community Appreciation Party.
So what does this mean for our attendees? It means that Thursday night will now be a more casual night, with a wider variety of opportunities for Summit attendees. We will work to support vendors and sponsors in promoting their events and are also happy for attendees to organize their own activities, which we will also include and promote on the PASS Summit 2016 website. Please note that any social activities listed on the website must adhere to the PASS Anti-Harassment Policy.
While this is a change to the Summit experience, we believe that new experiences can be created this year. Our hope is that you will take advantage of the choices available to you – including hosting or organizing your own social activity. Please reach out to have your activity included on the PASS Summit website, or provide feedback in the comments below.
Vice President, Marketing
I wanted to take this opportunity to follow up on the recent blog from Denise McInerney, The Future of the BA Community. That
blog spoke to the history of BA and PASS, and also detailed why PASS has decided not to host a BA Conference in 2017. I won’t go into any more of that
reasoning here – you can read that in the blog – but what I will touch on are some of the strategies for community building and the BA Community goals for
If it wasn’t already clear enough in Denise’s blog, it should be stressed again, that even though we are not proceeding with a BA Conference next year, we
are still focused on developing and strengthening our BA community. Our team has been prioritizing activities to support meeting our goals and support
PASS’ overall strategic priorities of membership growth and engagement. These priorities were developed based on the status of our current business
analytics community; see infographic:
<Click on image to view PDF>
These priorities include:
- expanding and maturing local and virtual events
- community leadership and engagement (advisory program)
- establishing thought leadership content.
The strategy is designed to take a more localized, grassroots approach to building and supporting the PASS BA Community. Our efforts will include ongoing
thought-leadership development within the business analytics community. We will deliver regular BA Marathons throughout 2017 and will also establish
regular thought-leadership podcasts with leading influencers and business analytics experts. We will also engage our BA Advisors and experts on a variety
of topics throughout the year.
At the core of the strategy is a series of BA Days, one-day events that focus on in-depth training and longer sessions on leading topics specific to
business analysts. We are currently putting together a pilot event set for January 2017 and have invited community members to reach out to us expressing
their interest in partnering with PASS to host a future event.
Finally, we will continue to work with our established Virtual Chapter Leaders to further support their needs and educational content. This includes
thought leadership pieces and new webinar formats (e.g., the ExcelTV and Excel BI VC partnership, with the first event to be delivered on August 16, 2016).
We want to continue to build, strengthen and streamline these efforts using the aforementioned goals. If you have any feedback or thoughts on how we can
build the community, please reach out.
Director, PASS Business Analytics
Earlier this Spring the Board of Directors commenced a discussion surrounding the policy of accepting payment for speaking engagements as a PASS Board member.
Through communications within the Board, posts on my personal blog, as well as conversations with various interested individuals, I solicited feedback about how best to approach this situation. The goal was to provide clarity and transparency around the issue of compensation at PASS-branded and PASS-sponsored events.
The PASS Bylaws are clear about Board members and payments by the organization. Section VI.14 talks about compensation:
Directors shall not receive any salaries for their services as Directors, but by resolution of the Board of Directors, a fixed sum and/or expenses of attendance, if any, may be allowed for attendance at each regular or special meeting of the Board; provided that nothing herein contained shall be construed to preclude any Director from serving PASS in an educational or speaking capacity and receiving compensation upon approval by a majority vote from the Board of Directors.
To expand on this, when we serve on the Board, we’re doing it as volunteers. However, with the approval of the Board (which requires a recorded vote during an official meeting) we can receive payment to speak at a PASS event (e.g. Summit), and receive payment for a pre-conference session, just like any other community speaker.
The bylaws don’t define what happens when the event isn’t being run by PASS. A current example is SQLSaturday. While PASS owns the brand and supports all worldwide events through the website, funding, assistance in sponsorship, and through various other means, PASS doesn’t legally run those events. A SQLSaturday is branded by PASS, but not managed by PASS. As such, if a SQLSaturday wants to host a pre-conference seminar and charge for attendance, a Board member would find themselves in an odd spot if they chose to take compensation because until recently, it was unclear how that was dealt with. The bylaws also don’t talk about events that PASS provides sponsorship to, but isn’t in any other way affiliated.
At the June Board meeting this issue was resolved.
We now have a policy in place, approved by our lawyers, that didn’t require a change to the bylaws, that defines how this works for sitting members of the Board:
PASS recognizes that speaking may be an important part of individual Board member careers and/or community involvement. As such, PASS Directors are empowered to apply for, and take advantage of, any unpaid speaking opportunities, either within or outside of the PASS organization.
PASS Directors are able to take advantage of certain paid speaking opportunities while they serve on the PASS Board. As a Director of the PASS Board it is expected that Board members put the interests of the PASS organization ahead of any personal or professional concerns to avoid a potential conflict of interest. Directors may speak at both “PASS-branded” and “PASS-sponsored” events; however, as per the PASS Bylaws, they may not take paid speaking opportunities at “PASS-owned” events without asking permission of the Board.
PASS Directors may also take advantage of paid speaker opportunities outside of the PASS umbrella (i.e. not PASS owned, branded, or sponsored).
Directors are asked to disclose any paid speaking opportunities during the monthly Board meetings.
On the one hand this is a very minor issue that was quickly resolved. On the other hand, this is about addressing two vital requirements for the Board. First, we must ensure that we are as open and transparent as possible in order to avoid even the suggestion of impropriety. Second, we recognize that Board members may also be active speakers within the community. This new policy clarifies the issue and satisfies those important requirements.
I want to thank all the members of the Board for their assistance and input on this. I also want to thank all the work done at PASS HQ to help us with this issue. Most of all, I want to thank everyone who provided feedback when I asked how this should be approached. Everyone helped to craft a clear policy that will support our organization as we move forward.
EVP, Finance and Governance
Are you passionate about community? Do you wake up in the morning wondering how you can support a global engagement movement by growing a dedicated community of data professionals to connect, share, and learn? PASS is seeking a Community Evangelist to join its team. Read on to learn what it takes to be a stellar community evangelist.
With a global membership of more than 250,000, PASS’ mission is to become the nexus of thought leadership, with the goal of growing its global membership to two million members by 2020. Our primary mission is to support education and networking opportunities for individuals leveraging the Microsoft Data Platform. This is done through local and virtual chapters; free online events; local and regional events, and our annual PASS Summit.
What a Community Evangelist Does for PASS
Acting as ambassadors for the organization and advocates for the community, our Community team members play a key role in helping PASS do great things. Reporting to the Director of Marketing and under the direction of the management team of C&C/HQ, here’s an idea of what you can expect in this role:
- Mentor chapter leaders to help build and sustain their user groups.
- Coach chapter leaders as required.
- Identify new cities to host SQLSaturday / regional events and support existing event organizers annually.
- Look for opportunities to establish new chapters and recruit new chapter leaders.
- Represent PASS in person at events throughout the year (including international events).
- Build and enhance an active network of regional mentors, encouraging them to be active PASS ambassadors at events and user group meetings.
- As part of the PASS HQ team, help execute successful community programs at events like PASS Summit.
- Work with the larger PASS team (HQ and the Board of Directors) to execute the organization’s strategic vision.
- Develop strategic priorities and projects to support the membership growth of PASS.
- Monitor social media and respond/escalate community issues and concerns, as required.
- Maintain a positive dialogue with the PASS community, including blogging and tweeting regularly about community experiences.
What PASS Does for a Community Evangelist
Being an evangelist is incredibly fulfilling both personally and professionally. What can you expect as a PASS Community Evangelist?
- Grow your network while meeting professionals from all walks of life.
- Visit new places around the world while travelling on behalf of PASS.
- Keep your finger on the pulse of Microsoft technologies while attending events as a representative of PASS.
Who You Are
We’re looking for someone who is passionate and enthusiastic about supporting and growing a global community. Our ideal person is friendly, outgoing, self-motivated and an active volunteer (in the data platform community). You don’t mind talking with people (sometimes for many hours a day!) and you enjoy sharing your community experiences through blogging and social media. You don’t need technical expertise, but you do need to be familiar with the technologies at a high level.
You are as equally comfortable engaging with a data platform professional just beginning their career, as you are a data scientist with many years’ experience, and won’t let a lack of technical knowledge hold you back from establishing and building on these relationships.
As a global organization that needs to communicate with people around the world, we are looking for a candidate that has flexibility in their day to day schedule. Since the position is located remotely, the ideal candidate is someone who exhibits strong self-management traits, has good administrative skills and is well organized.
Travel is part of the job so expect to fly, and because many of our events take place on weekends you’ll be required to work on Saturdays from time to time.
- Bachelor’s Degree in related field plus at least six years’ relevant professional experience required.
- Experience building and fostering community and membership engagement.
- Demonstrated ability to give presentations and speak to groups.
- Strong verbal and written communication skills, comfort with Internet technology and social media.
- High level of attention to detail, flexibility, superior follow through, and the ability to embrace the unexpected with grace and maturity.
- Demonstrated understanding of the Microsoft Data Platform and its ongoing evolution.
- Intermediate knowledge of HTML (for email and for web) and CSS.
- Experience using Google analytics or other web analytics programs.
- Strong Microsoft Office experience, including SQL Server, Office 365 and Power BI.
- Passion for travel (this position is ~30 to 40%+ travel - some weeks gone for a few days, some multiple days).
If you’re excited at the thought of being a Community Evangelist for PASS we’d like to hear from you! Please email Georgia Dahle, Director of Marketing (firstname.lastname@example.org) to learn more or to apply for the position. Deadline to apply is September 2, 2016.
To be considered for this role, you must include:
- An up-to-date resume
- A cover letter outlining your experience and salary expectations
- Links to your blog, Twitter, LinkedIn account, etc.
The PASS community showed their commitment by engaging in an active debate on a recent blog – Making SQLSaturday Sustainable. As a
passionate and dedicated community, these discussions and debates are critical to our success and challenge the Board to look at the business decisions
that need to be made. As we look back from the discussions from last week, we recognize that there were things we should have done differently. We have
heard your feedback – which we are thankful for - and continued dialogue this week and are sharing with you the changes we are making based on the
We should have communicated earlier on the challenges many SQLSaturday organizers and sponsors were expressing to us. Some of these challenges were made
public via social media, others were done quietly and directly to Board members and our Community team.
As the new criteria was evaluated, we failed to share our findings with the organizers of SQLSaturday and in particular those that could be affected by the
changes. We’d like to explain why the radius was increased to 600 miles.
Currently, there is a 400-mile driving radius restriction that has been in place for the past four years. This means that no two
events within 400 miles of each other should be hosted on the same day. This parameter was implemented in FY2012 to help keep two locations from competing
for the same resources - speakers and sponsors.
By the end of FY2016, SQLSaturdays had doubled in size from FY2012. Since January of this year, feedback has been shared from sponsors (both local and GAP
partners) on the number of overlapping events in a region, as well as organizers reporting they are struggling with sponsorship. We recognized that to
prevent further sponsor exhaustion, and ensure the financial sustainability of SQLSaturday, we needed to look at finding an alternative that could provide
support for both organizers and sponsors.
It is important to recognize that these changes are intended to protect the smaller events. They are designed to guide planning, not to limit events. As
with the 400-mile driving radius currently in place, if an event requests a date that is already committed to by a neighboring city, we approach both
organizers to ensure support. We will continue to be flexible with individual organizers to support and ensure their events are a success, as we have
Hearing your feedback on the guideline, we will be piloting the 600-mile driving radius distance for events in North America beginning January 1, 2017. We
will not include the back-to-back weekend restriction during this pilot, and ask for ongoing feedback from organizers, our sponsors, and attendees. We’ll
share our findings with you once they are compiled and our recommendations for improving SQLSaturday events. Our commitment to you is to ensure the
sustainability of all SQLSaturday events.
To get a better idea of just what this change would look like, below is an example of how it would still be possible to have 5 SQLSaturdays on the same
date, all over 600 miles apart. With at least 20 non-holiday weekends in the calendar year, the growth of SQLSaturdays could continue here in the US; but
if these events are to sustain, it’s going to mean organizers looking to see how they can manage their budgets more effectively at the local level to help
across the entire community. Steve Jones brings up some very good suggestions in his post this past week, Slimmer SQL Saturdays, on ways of cutting costs, and more of these
“best practices” blogs will be showcased in an upcoming series in the PASS Connector newsletter.
In an effort to ensure better communications, we are creating a dedicated distribution list for all SQLSaturday organizers to foster discussions (such as
the introduction of the new radius) with you, so that we receive your feedback before final decisions are made. We realize this is long overdue – and we
hope you will engage with us as we work together toward making our community (and surrounding events) successful.
While we begin to analyze some of the other suggestions around the larger events, these initial changes will be monitored closely to see if they need
revisiting. We will continue the dialogue in the days and months ahead to ensure support and sustainability for our SQLSaturday events around the world. We
want you to be a part of the conversation. Please reach out to us directly, reply to this blog, or send feedback to email@example.com.
Everything we do at PASS is focused on helping members—and the broader data community—connect with each other, share experiences, and improve their skills.
We are dedicated to providing networking opportunities, knowledge sharing, and peer-based learning across all our Local and Virtual Chapters and
communities. In 2012, we embarked on an initiative to reach out to the growing number of business and data analytics professionals tasked with extracting
meaning and value from their organizations’ data.
Over the past 4.5 years we have learned a lot about the needs of those who work in Business Analytics (BA). We have presented thought leadership and
technical training at four annual Business Analytics Conferences, helping thousands of data professionals use technologies such as Excel, Power BI, SQL,
and other analytics platforms to gain insight into their business. And our community continues to grow, with more than 25,000 PASS members from around the
world identifying a professional interest in BA and 27% year-over-year (May 2015 - May 2016) growth in the BA Virtual Chapter.
At the same time, the data professionals who manage the systems that store data are being challenged to support analytics needs in new and different ways.
From running R in SQL Server to providing users with self-service access to data through Power BI, to unlocking the possibilities of advanced analytics
through the Cortana Intelligence Suite, the technical interests and educational needs of DBAs and Developers in IT, and data analysts in the business, are
As more companies across all industries are embracing data to inform their decision making, the growth opportunities for PASS members abound.
I’d like to share with you the evolution of the strategic direction of our BA initiative. The heart of the plan moving forward is community growth, with a focus on expanding outreach to increase visibility, by strengthening local groups, and broadening the scope of
our analytics community globally.
A major component of PASS’ BA initiative has been the BA Conference. At BA Conference 2016 we again attracted the right business analytics audience and
provided them with relevant content. BAC 2016 received an overwhelmingly positive response from attendees; 91% were either very satisfied or somewhat
satisfied and most said they would recommend BAC to a colleague. However, despite very positive attendee feedback for the BA Conference the past two years,
the event has not grown in attendance.
The PASS Board spent time reflecting on all we have learned the past four years and has decided to take a more comprehensive, multi-prong approach to BA
community engagement in FY17. We will emphasize local events and user groups, expanded virtual engagement and Marathon series, and thought leadership,
instead of investing the majority of time and resources into a single large conference. PASS knows that the best way to grow community is to be in the
community, working alongside our members and volunteers. If you are interested in hosting a local event or for more information, contact Teresa Cheung
We believe a more localized effort with a variety of offerings will drive more effective engagement and growth for our PASS community. As the community
evolves, the PASS Board will continue to assess and adjust. While we will not be hosting a BA Conference in the spring of 2017, we are open to holding
another large BA event at a later date.
Business Analytics is a natural extension for PASS. We are committed to helping data professionals connect, share, and learn, whether they work in IT or in
the business. We are very excited about the opportunities ahead and look forward to the continued growth and success in the area of Business Analytics.
Vice President, Marketing
SQLSaturdays are an important part of PASS’ global community growth and how our community connects, shares, and learns.
PASS took over the license for SQLSaturday in 2010 when there was only a handful of events. Since then it has grown dramatically, with more than 120 events held in the 12 months ending June 2016. To continue to see this growth and provide you with the best possible training and networking experiences, we need to ensure the financial health and stability of SQLSaturday. This will mean a couple of changes to the existing SQLSaturday model that will take effect on January 1, 2017.
These changes will affect the way some of our community members plan and execute events. We believe that these changes will help to balance the growth of our SQLSaturday portfolio, while ensuring sustainability for local organizers. These changes are intended to:
- · improve the attendee experience
- · improve the sponsor experience
- · increase PASS’ ROI
- · present a consistent and strong event model.
The first change we are going to make is to the amount of funding support we provide organizers. Currently any organizer, whatever the size of their SQLSaturday event, receives $500. Starting January 1, 2017, we will be reducing this to amount to $250 and targeting those cities/locations that really need the financial support to grow, rather than well-established events that are better capable of attracting sponsors and financial support. When assessing those events that require financial support, PASS will be meeting with event organizers and complete a review of past performance.
Which brings me to the second change: implementing a new 600-mile radius and concurrent event timing restriction to reduce competition between individual SQLSaturday events in Canada/USA. The event timing restriction means that events within the 600-mile radius cannot occur on the same weekend or one weekend prior or after. This will help to deliver a more consistent and satisfying experience for sponsors, which will reduce sponsor exhaustion and assist with increasing overall ROI. The existing 400-mile radius restriction for all other regions will remain.
We believe that by making these changes we can ensure the future growth and financial success of SQLSaturday. I welcome feedback — please comment below or share your thoughts to firstname.lastname@example.org.
As I have only recently transitioned into this portfolio, I will provide a mid-year update based on Tim Ford’s previous strategic focus for the remainder of the PASS fiscal year. Later in the year, I will provide an update on 2016-17 priorities, once I have had the opportunity to explore the portfolio in more detail and start to develop some of my own priorities and deliverables.
I should start be mentioning that the SQLSaturday portfolio is in really good shape. We saw a record 115 events in 2015, with the largest increases in EMEA and LATAM for new events, which is very encouraging as far as our global growth.
In addition, updates to the website have made it possible to link speaker evaluations and help to develop new speakers. Leveraging this information aids the PASS Programs team during the speaker review process for PASS Summit. However, the evaluator tool is only used by some SQLSaturday organizers and I encourage you all to use this valuable tool.
While many of you share enhancement/design suggestions on the SQLSaturday website, and we do appreciate that, we will only be responding to existing support tickets/issues, and are not currently looking at feature enhancements. Any such changes will need to be planned as part of the IT roadmap for FY2017 and beyond.
For the remainder of this year, we are looking at making improvements to onsite logistics, registration, and reporting for organizers of SQLSaturday events. This will include registration efficiencies achieved through enhancements to ticketing and the event package that attendees receive.
As part of this process, I will be working closely with Tim to collect and analyze more of our attendee data. Tim has already covered this off in his recent blog post, so I won’t spend any more time on that here, except to say that collecting this data will help us to improve not just future SQLSaturdays, but other PASS events and activities, as well.
As a SQLSaturday organizer or attendee, if you have any questions or comments, or would like to provide feedback on anything related to SQLSaturday events, please get in touch.
During the January PASS Board meeting we took stock of where we stand on our current goals for the Chapters portfolio. The goals we set for portfolios follow the PASS fiscal year, July 1 through June 30. That makes this a mid-year review. The current goals were set by the outgoing portfolio owner, Grant Fritchey, so I’ll be overlooking program execution for the rest of the year. New goals for next year are still in the works and more details on these will be shared when they are finalized. Here are the current goals and where we stand today.
Increase Regional Communication
The plan here is to have a mini-Connector newsletter. The desire was to have a smaller version with regionally-targeted content. This would allow chapter leaders to let PASS members be aware of user group meetings, SQLSaturdays, or other regional events that are relevant to them. PASS HQ Marketing was already working on building a way to target our members based on geographical location, and we’ll be able to leverage that to accomplish this. As of right now, we are awaiting completion of that project before we can proceed. The good news is that communications have increased from PASS HQ to the Chapters. As a result, over 18,000 members joined Chapters in 2015, a three-fold increase on 2014, and we are currently on-track to see similar growth in 2016.
Increase Communication from the Board and HQ to Chapter Leaders
Two Chapter Leader meetings were held in 2015: An online meeting in March and onsite at PASS Summit. The monthly Chapter Leader deck and information has been increased to bi-weekly distribution, and later this year we will further support Chapter Leaders by expanding these decks to include more targeted content of interest to Chapter members.
Regional Mentor Scorecards
The Regional Mentor (RM) program has had some ups and downs over the years, so a survey was created to poll Chapter Leaders on their thoughts about the RMs for their region. This adds some responsibility for the RMs and also gives a voice to their direct customer, the Chapter Leaders. This was completed and we are aggregating the results now. Overwhelmingly, Chapter Leaders have supported these efforts and want to see the program continue. Various initiatives are currently being undertaken to strengthen and improve the program.
Connect Speakers with Chapters
This is essentially a speaker bureau, but privacy and legal issues prevented us from rolling out one to date. Remember that PASS is a global organization, so we have to take into account the laws of the countries where we operate Chapters. What we were able to do was add an opt-in to the speaker profile on the SQLSaturday site as a first step. If we are able to navigate the legalities, we still need to be able to target it regionally, which we can’t do until the marketing project mentioned earlier is completed. Although we set the stage with the SQLSaturday speaker profile update, the viability of this goal completely depends on our ability to satisfy the various privacy issues across our community.
Support Growth in EMEA and LATAM
LATAM growth has exploded. Last year, we saw over 2400 members join PASS from LATAM regions, compared to 328 new members in 2014. LATAM has added three Chapters, EMEA grew by nine chapters. For the LATAM region, we started delivering the Chapter Leader deck in both Spanish and Portuguese.
Director, PASS Chapters