February 26, 2015 – The PASS Board of Directors gathered this month, with discussions focusing on this year’s upcoming conferences, the first Town Hall Q&A webcast, and the PASS Volunteer Leadership policy. Here’s a recap of the February meeting:
PASS Business Analytics Conference 2015
We kicked off the meeting with an update on various programs from Marketing for the upcoming PASS Business Analytics Conference, being held in Santa Clara, CA, April 20-22. We were excited to receive confirmation that noted blogger and BI Brainz founder Mico Yuk will be appearing as the conference’s Day Two keynote speaker. Keep an eye out for upcoming news on the Day One keynote speaker.
We also discussed conference sponsorship and new Expo Hall initiatives, which will include the Excel-eration Lounge (with plenty of Excel-driven sponsors and content).
Town Hall Q&A Webcast
The first quarterly Town Hall Q&A webcast took place on February 11, and we were pleased to report that the feedback was positive for the first run of this. The recording for anyone who missed it is available here; written summaries for future Q&As will also be provided. The 15 attendees had plenty of questions for the Board around educational programs, this year’s elections, volunteers, budgeting processes and more. We’re looking forward to the potential that these Town Halls offer to open up communications between the Board and community members. I want to thank those who attended, and I hope to hear from even more participants at future Town Halls. Look for more information on upcoming Q&As on the Board Contact Us page and Connector as we head into the next quarter.
Volunteer Leadership Policy Update
Virtual Chapters Director Wendy Pastrick confirmed that the recommendations made by the Board at last month’s Board meeting were implemented into the PASS Volunteer Leadership policy. This policy sets parameters and guidance for volunteers in leadership roles within the PASS community. Wendy is now in the process of gathering and considering feedback on the most recent draft of the policy.
PASS Summit 2015 Call for Speakers
Programs Director Amy Lewis informed the Board that the Call for Speakers for this year’s PASS Summit, to be held in Seattle on October 27-30, would open on February 18 and remain open for one month. Information about submitting session abstracts appeared in the February 17 issue of the Connector, and I encourage those who haven’t spoken at PASS Summit before to submit an abstract – we even have an Abstract Evaluation service run by volunteers this year to help you fine-tine your abstract before submission.
We’ll continue to keep you up-to-date on what the Board is working on. In the meantime, I hope that you’ll reach out to any Director with your questions, comments, or ideas.
– Thomas LaRock
February 3, 2015 – The PASS Board of Directors kicked off 2015 with a 2-day in-person meeting in Seattle focusing on goal-setting, global growth and SQLRally initiatives, volunteers, the PASS Business Analytics Conference, and a recommitment to communicating regularly with the community.
Part of communicating better and more often involves letting our members know what Board members are working on and talking about, as well as getting input and feedback all along the way. Going forward, we will be posting meeting agendas ahead of time, summarizing discussions and decisions in recaps like this one (watch for January’s official minutes to be posted next week), and holding regular Town Hall Q&A webcasts for you to share your feedback and ask questions.
Our first Town Hall Q&A will be next week – Feb. 11 at 10:00am PT/18:00 UTC – and we look forward to discussing any topics from January’s Board meeting and hearing what your top priorities are for the coming year.
With that, let’s dive into our jam-packed January meeting.
Global Growth Committee
Last year, we began transitioning the PASS Global Growth portfolio into global growth initiatives for each of our community portfolio areas. Special Projects Director James Rowland-Jones (JRJ), who led the former Global Growth portfolio, highlighted the primary global growth goals for each portfolio, as set by the Executive Committee: reaching the community and beyond, growing leadership, enabling engagement by evolving the operational framework for PASS, using activity-based goals to gauge performance of regions, and being passionate, relevant, and influencing others to connect throughout the PASS organization overall.
To provide greater global representation, in 2013 the PASS Board converted one at-large seat to a Europe, Middle East, and Africa (EMEA) regional seat, currently held by Jen Stirrup. In preparation for converting another at-large seat into a Latin America (LATAM) regional seat for the 2016 Board elections, we are taking steps to add Board advisors from LATAM and have set eligibility benchmarks for the LATAM Board seat.
VP of Finance & Governance Adam Jorgensen will be chairing a global growth committee focusing on LATAM and filling that Board seat in 2016, calling on individual portfolio owners to participate as required. We are also starting to work on the strategy for targeting the next region.
Continuing the Global Growth theme, JRJ reviewed recent PASS SQLRally events and led the Board in a discussion about the pros and cons of this event model. A task force led by JRJ will review feedback and options and present proposals for a new, more flexible model for regional events. Further information on contacting the task force will be made available through the Connector soon.
Volunteer Leadership Policy
With each Board portfolio now having its own volunteers component – instead of having a separate PASS Volunteers portfolio – Board members spent some time talking about the wide range of volunteer leadership roles within PASS and the commitment it takes to be successful.
Acknowledging how important volunteers are to PASS as well as the many obligations people have inside and outside the organization, Virtual Chapters Director Wendy Pastrick reviewed the first draft of a PASS Leadership policy that provides guidance around volunteers in PASS leadership roles. The policy‘s guidelines are designed to help develop leadership skills, transition volunteers into new leadership roles, and support new leaders. We’ll be reviewing the policy draft, providing feedback, and sharing the next version with the community for feedback.
Business Analytics Update
Jen Stirrup, Director of the new Business Analytics portfolio, shared an update on the restructuring of the PASS Business Analytics Conference for 2015, including market research on redefining the target audience, new approaches to attract more attendees, updating the program, and a focus on community building.
Programs Director Amy Lewis gave an overview of the conference’s sessions, targeted at business and data analytics professionals, and the speaker lineup, which features some of the top experts in the industry.
VP of Marketing Denise McInerney updated us on marketing goals and successes, attendance forecasts and actuals, and demand-generation plans, stressing the importance of differentiating this conference from other data analytics events. Denise reminded us all to spread the word through our companies, social media channels, and various data communities we’re involved in – and I encourage everyone in PASS to do the same.
JRJ presented the projected versus actual sponsor sales and updated the Board on the BA Conference sales team focus and approach for lead generation and partner incentives.
With a clear picture of where and how additional resources could help the BA Conference teams hit the targets for registration and sponsors in this new market, the Board approved a $35,000 budget exception to support increased sales and marketing activities and resources for the conference.
The Board also discussed possibilities for local PASS-sponsored BA initiatives. We agreed to continue exploring options and speaking to members of the community and come back with a plan by June 30.
A common theme throughout our discussions was how to improve communications and interactions with community members about all of these topics. From providing better and easier access to Board members and facilitating feedback to providing proactive communications and doing a better job of explaining what we’re doing and why, we know we can do more.
Denise reviewed some of steps we took at PASS Summit in November to enable better communications between the Board and community members, including the progress report on goals during the annual Board Q&A session and Board “office hours” in the Community Zone. Then Denise gave us an overview of the comprehensive plan the Marketing team is working on to get community input on and improve communications and interaction with all our members.
We’re already working to add a variety of ways to contact Board members directly from the Board of Directors webpage, as well as ways you can easily provide feedback or ask questions. And the Marketing team is reviewing how to better use all our communications channels and identifying new ones.
This Board meeting recap (and those to follow) is also part of our commitment to better communications, along with providing advance notice of Board meeting agendas – maybe even with a possibility of having time set aside to discuss community-requested topics – and hosting regular live web-based Q&A Town Hall meetings.
Board and Portfolio Goals
Each Director-at-Large also presented a draft of their portfolio goals for Fiscal Year 2016, beginning July 1, 2015, for discussion and feedback. You can read about each Director’s portfolio assignment here, and stay tuned for blog posts coming soon from each portfolio owner – as well as Board-level goals from the Executive Committee (made up of me, Adam, Denise, and Immediate Past President Bill Graziano).
Until then, please feel free to reach out to any of us with your questions, comments, and ideas and remember to join us Feb. 11 for our first Town Hall Q&A.
– Thomas LaRock
My First Board Meeting - Grant Fritchey
PASS January Board Meeting – My Thoughts - Adam Jorgensen
Oct. 31, 2014 – With the PASS Board of Directors elections completed and thousands of community members and volunteers gathering at PASS Summit 2014 in Seattle next week, I wanted to share the details around your portfolio leaders for 2015.
It’s always exciting to match up Directors with the project portfolios where they can put their skills, experience, passions, and energy to best use for our members. Next year will see a few changes to our Board portfolios, including the continuing integration of the Global Growth and Volunteers focus areas into everything we do at PASS as well as the addition of a Business Analytics portfolio.
Without further ado, here are the portfolio assignments for 2015:
- James Rowland-Jones, who led our Global Growth portfolio and was re-elected to the Board for the 2015/2016 term, will be spearheading our Special Projects portfolio going forward, as our ongoing efforts to better support the global community become an essential part of all of our portfolios. James’ project for 2015 will be to grow PASS’s sponsorship sales activities across the organization.
- Wendy Pastrick, also re-elected to the Board for 2015/2016, will bring her experience in supporting and growing Global Chapters this year to her new mission with Virtual Chapters, leading our efforts to provide unparalleled online learning opportunities for the global data community through an ever-increasing lineup of language- and topic-focused VCs.
- Tim Ford has translated his passion and experience as a SQLSaturday organizer into guiding the SQLSaturday portfolio to even greater growth. We witnessed a record 86 free SQLSaturday events in FY2014 – 34 international SQLSaturdays and 52 US events – and will be rolling out a new SQLSaturday website, enhanced for attendees and organizers. With Tim’s continued leadership in 2015, we are focused on meeting the needs of even more data professionals around the globe through these popular free, 1-day training events.
- Amy Lewis will take the momentum from a busy first year heading up the PASS Programs portfolio into 2015, continuing to improve processes, support community speakers, and lead PASS’s largest volunteer committees as they select sessions for PASS Summit – this year’s conference features a record 200+ sessions – and the PASS Business Analytics Conference.
- Jen Stirrup, who led the Virtual Chapters portfolio this year, will be taking on a different role in 2015 as she heads up our new Business Analytics portfolio, helping steer the strategy around the growth of this young and growing community.
- Grant Fritchey, who will begin serving on the Board in January, will take over the Global Chapters portfolio, working to grow and support local user groups with a great team of Community Evangelists and Chapter Leaders and Regional Mentors throughout the world.
The 2015 PASS Board also includes the PASS Executive Committee – consisting of myself; Executive VP, Finance, Adam Jorgensen; VP, Marketing, Denise McInerney; and Past President Bill Graziano – as well as Founding Partner Board representatives from Microsoft.
Looking over the portfolio assignments above, you can’t help but see how essential community volunteers are to everything we do. Each portfolio leader works with valued volunteers in their area. In 2015, each Director will be focusing on how to better engage more volunteers as a vital part of every project.
As Sri Sridharan transitions off the Board, his work on the important tasks of growing PASS’s volunteer pool, better organizing volunteer efforts, and recognizing volunteers’ valuable contributions will continue through the focus and efforts of each Director and their PASS HQ counterparts. This is a similar method to how we approached the Global Growth portfolio, and we expect to see similar success.
The transition to new assignments is underway, and new and returning portfolio leaders will be meeting with community leaders and volunteers at Summit to get a jump-start on their projects. Make sure you say “Hi” at Summit – you can find us in the Community Zone throughout the week and at the Board Q&A on Friday, Nov. 7 – and volunteer to pitch in on your favorite projects. We can’t wait to get down to business!
– Thomas LaRock
Oct. 14, 2014 – The results are in for the three PASS Board of Directors seats up for election this year. After an extended elections season in 2014, we are proud to announce that Grant Fritchey, James Rowland-Jones, and Wendy Pastrick have been elected to serve for the 2015/2016 term. Grant will serve in the US/Canada regional seat, and James and Wendy were each re-elected to an open seat on the Board.
A total of 3,917 votes were cast this year by 1,570 voters. This is a slight increase when compared to the 3,904 votes cast by 1,514 voters in 2013. For those of us who enjoy data, you can see the voter turnout numbers for the past six years on the Elections Archive page. Results for the 2014 elections are as follows:
To review how the seats were awarded, please see the elections overview document. The newly elected directors will begin serving their term on January 1, 2015.
I also want to take a moment to thank Sri Sridharan for his two years of service on the PASS Board. And while Sri won’t be with the Board in 2015, I know we’ll continue to see great things from him as he continues volunteering and supporting the PASS community.
Now, a few words about voting eligibility for the 2014 elections. As noted in an earlier post, this year the PASS Board extended the deadline for members to update their profile and vote. We did this in an effort to ensure that as many members as possible had the ability to cast their ballot; you can read the details here.
Historically, we have seen the highest number of members casting ballots on the very first few days of the election. This year was no exception, with 535 members casting ballots on the first two days. Between September 26 and October 6, we saw 379 members casting their ballots.
With the extension this year, we saw an additional spike on October 7, with 262 members casting ballots. Another 394 members voted between October 8 and the close of voting on Tuesday, October 14.
I’m thankful that we were able to take the steps necessary to get ballots into the hands of the people who updated their profiles. Thank you for your patience, thank you for your PASSion, and thank you for taking the time to exercise your right to vote.
I also want to thank everyone who asked a question in the candidate forums or Twitter chats, who blogged and tweeted about the elections, and who made their voices heard. PASS will always need your ideas, your involvement, and your dedication. As PASS continues to grow, it continues to need more PASSionate individuals to step up and lead. If you're interested in moving into a leadership role within the PASS community, check out volunteer opportunities with your local PASS Chapter or favorite Virtual Chapter and take that next step toward possibly serving on the PASS Board yourself.
And finally, to the newly elected directors: We’ve got some work to do, and I’m looking forward to getting started. See you in Seattle!
– Thomas LaRock
Sept. 26, 2014 – I would like to address the questions around voting issues for the current PASS Board of Directors election.
Before I get started I want to make something very clear: I accept full responsibility for all issues with the current election process. Together we had, and still have, the very best of intentions. On behalf of myself and the entire PASS Board, I offer the sincerest of apologies for all of the frustration caused.
A quick recap: During previous Board elections some members received multiple ballots because they had multiple PASS member profiles. Responding to community requests to fix this issue, we decided to update our voting eligibility requirements so that PASS members needed to have a completed member profile by June 1, 2014, to receive a ballot for the 2014 Board elections. By updating their profiles, members would be identifying their primary profile and email address for all PASS emails, including ballot emails. We also encouraged members to take advantage of the process to delete old profiles.
We then proceeded to communicate the voting eligibility change through every channel we had available. These efforts included:
- Launching a registration drive in an article in the January 8 Connector newsletter and publishing details in six more Connectors until the deadline.
- Sending emails to our entire membership.
- Leveraging all of our social media accounts.
- Including reminder slides in the monthly Chapter deck.
- Posting our message and a banner ad on the PASS homepage as well as notices on the Governance and Elections pages.
- Sending direct emails to everyone who had voted in the past four years in an effort to get people to update their profile so they could continue to vote.
Unfortunately, despite these measures, we were unsuccessful at ensuring that all members received the message.
As a result, we are therefore extending the deadline to update your profile and vote in this year’s Board elections.
The impact of this change on you will depend on your specific situation:
- If you have received a ballot previously, or if you have already voted, you don’t need to do anything. All votes currently cast will remain valid, there will be no need to recast any votes; if you received a ballot and haven’t voted yet, your access to do so will not be interrupted. All voting will end on October 14 at noon PDT.
- All PASS members who have not yet received a ballot and who had an existing profile as of June 1, 2014, will be given the opportunity to receive a ballot by updating their profiles before October 5, 2014, at midnight PDT. On October 6, we will pull an updated list of registered voters, filter for duplicates, and then on October 7, we will send all newly registered voters a ballot. All voting will end on October 14 at noon PDT.
- PASS members who established their profile after June 1, 2014, do not need to take any action, but will be eligible to vote in next year’s election.
The voting process also highlighted some concerns around the security of member passwords. In response, we have added SSO integration for Simply Voting as well as SSL certificates. We want to assure you that the voting process and your login details and profile activity are secure. We are continuing testing and validation of the security of all PASS sites – stay tuned to the PASS blog for details and updated information as soon as that is completed in the coming days.
Based on your initial feedback, I will be working with the Marketing team and PASS HQ to improve our communication efforts for voter registration. Going forward we will include reminder slides in every Chapter, VC, and SQLSaturday deck that is distributed, and ask that leaders for these events make a point to mention the details in these slides. I will also ask that we include details on all our key web pages, including the SQLSaturday website.
I recognize that these increased communication efforts may still not be enough. If you do not receive an email on October 7 and believe you should be eligible to vote, please email firstname.lastname@example.org and help us understand all the details around your particular situation. We can’t make things better without your help. I will task our Marketing team to review our communication channels throughout the year in order to improve our effectiveness.
I will also work with the IT team to find ways to help our members verify if their profiles have been updated correctly and that they are indeed registered to vote. I want to make certain we give all our members every possible chance to verify their voting status prior to the deadline.
Our annual Summit is just over 5 weeks away. I expect elections and voter eligibility will be among the many topics of discussion. I and the entire Board of Directors will make ourselves available throughout the week for anyone who has additional questions, comments, and concerns about elections, or anything else.
Thanks for your time, your service, and your PASSion.
– Thomas LaRock
Sept. 24, 2014 – Hi, I’m Tom, and I’ve been busy trying to build a bigger umbrella for Mike.
Let me explain a bit.
Over the past week, I’ve seen a lot of dialogue regarding the decisions and direction the PASS Board has been providing as of late. I hope to clear the air a bit today.
I’ve been a member of PASS since 2004, on the Board of Directors since being appointed in 2009, and currently serve as your President. During that time, I’ve seen the PASS umbrella expand. We’ve grown from 39 chapters in 2004 to 279 chapters in 2014. I’ve seen the transformation of our five Special Interest Groups (SIGs) into Virtual Chapters (currently 27 VCs and growing). We now have global events such as SQLSaturday, SQLRally, and even 24 Hours of PASS. We even have events in different languages now, too! Just an amazing amount of growth, and we continue to attract new members to our events at a very high rate.
All of those events exist because a group of people came together 16 years ago to found the Professional Association for SQL Server. I know they are amazed to see the stats above and how big the PASS umbrella has become. I also know that if those same people would have had a crystal ball to glimpse 16 years into the future, they would be amazed at the depth and breadth of data technology options available today.
But when they founded PASS, they didn’t know Mike.
See, Mike isn’t a DBA. He doesn’t have any desire to be a DBA, either. Mike is part of an audience that has been named “Business and Data Analytics.” It’s a broad group, and one that is difficult to define. We know Mike works with data daily and wants to know more about all the options available to him today. He wants to connect, share, and learn with others.
Think back to a time when you worked alone (as many data professionals often do) and needed help. For many of us, we looked around and we found PASS. We attended events, made some friends, and built up a network of trusted resources that we would go to with questions or when we just needed some career advice.
That’s Mike, right now. He’s curious. He’s looking for help. If you recognized Mike and saw him standing in the pouring rain, needing help, and you had room under your umbrella…what would you do?
I know what I would do.
I want to help Mike. I want to build a bigger PASS umbrella. I want to bring Mike into our discussions, and I want to be a part of his discussions. Mike is exactly the type of natural partner for anyone in the business of storing and organizing data.
I want PASS to help facilitate the conversations that bring different groups closer together. I want PASS to break down the walls of those silos we always complain about in IT. By sharing our umbrella with Mike we will ultimately improve our own skills, and so will Mike. Everyone benefits from this arrangement.
I’ve seen this in action already at the Business Analytics Conference and the Microsoft MVP Summit. Roughly 50% of all Microsoft SQL Server MVPs are not traditional DBAs. They don’t spend their days with backups, restores, or racking servers. They are in the BA and BI space. We can learn a lot from them, and from each other. We have before, and we will again.
We can do this. It won’t be easy, and it won’t be quick, but we can make it happen if we work together.
That’s the direction the Board has been taking for the past 3 years.
I cannot stress this next point enough. We are not stopping our efforts with regards to SQL Server. We updated our branding to reflect the wider audience we want to help. Many people already call us “PASS” anyway, so changing the branding to reflect that made sense as the right thing to do. We are still legally known as the Professional Association for SQL Server, and that will not change.
I can see that there have been a lot of changes over the past few years. And when I look at the sum total of those changes, I can understand it might seem scary. But it doesn’t have to be scary if we think of the changes in a different way.
We are building a bigger umbrella, so Mike and his friends can get out of the rain.
I’m hopeful you will let him stand next to us.
That’s what we do here.
– Thomas LaRock
February 4, 2014 – Over the past few weeks, the PASS Board of Directors has been working to establish overall PASS and portfolio-specific goals for fiscal year 2015, which begins July 1, 2014. These goals will help shape both the direction and budget for PASS for the upcoming year. Here’s where we will be focusing our efforts and resources in support of the vibrant and growing PASS community.
Overall PASS Goals
- Establish PASS as the community leader in Microsoft data technologies.
- Deepen our reach throughout Europe, the Middle East, and Africa (EMEA) by increasing local and virtual programs to serve community members.
- Establish a foundation for PASS in Latin America (LATAM), working with local leaders to provide programs that serve Spanish and Portuguese-speaking community members.
To hold the Board of Directors accountable and help us achieve the aims we set as a group, we have also established some Board-specific goals:
- Global Growth: Refine and determine a scalable, global paid event model.
- Elections: Establish a process to ensure each eligible voter may cast no more than one ballot in a PASS election.
- Performance Management: Design and implement a performance-management program across portfolios and PASS Headquarters to provide visibility, transparency, and accountability.
- Technology Innovation: Enhance our information technology strategy, operational processes, and organizational alignment.
Each portfolio team has established its own goals based on these overall objectives. Over the next two weeks, each PASS Director will blog about their portfolio’s goals. We look forward to your feedback and working together to continue to achieve great things for the PASS community.
– Thomas LaRock,
January 7, 2014 – 2013 was a wonderful year for PASS. We grew in service to data professionals around the world across many areas – adding 31 local PASS Chapters, six new Virtual Chapters, and the inaugural PASS Business Analytics Conference – and welcomed over 16,000 new members. With 2013 now in our rear-view mirror, it’s time to look at what lies ahead for PASS.
Before we dive into the coming year, I want to thank Rushabh Mehta, Douglas McDowell, and Rob Farley for their many years of service to the PASS community as they leave the Board of Directors. Their hard work and dedication will be sorely missed.
Let’s also take a moment to welcome the new Directors joining the Board for 2014-2015: Amy Lewis, Jen Stirrup, and Tim Ford. Amy will be taking over PASS Programs, Jen will lead Virtual Chapters, and Tim will be responsible for the SQLSaturday portfolio. You can read about all the Board portfolio assignments on the PASS blog.
As PASS continues to grow, the Board understands the need for Directors to shift away from their historical role as “doers” and toward setting direction through strategic thinking. We have been taking measured steps as part of this transition. And after the 2013 elections, I shared the vision that myself, Adam Jorgensen, and Denise McInerney have for PASS as your Executive Committee (ExeCo).
Vision statements are good, but actions are better. So to start, every Board member is outlining their portfolio tasks so that we make certain they roll up to our higher-level goals and that we hold each other accountable. In my years on the Board, we have had a lot of great ideas but struggled with follow-through and accountability. We are aiming to change that in 2014.
I’ve asked all Board members to submit their goals for 2014 before Jan. 13. The ExeCo will then review the goals before the Board’s January in-person meeting and provide feedback about any tasks not aligned with the overall vision.
With your help – and the leadership of dedicated Board members – I’m looking forward to hitting the ground running this year.
Let’s make 2014 a year to remember, together.
October 11, 2013 – With the PASS Board of Directors elections completed and thousands of community members and volunteers gathering at PASS Summit 2013 in Charlotte next week, it’s time to meet your Board portfolio leaders for the coming year. It’s been a pleasure, as one of my first tasks as incoming PASS President, to match up Directors with the project portfolios where they can put their skills, experience, passions, and energy to best use.
Here are the portfolios for 2014:
- James Rowland-Jones led our Global Growth portfolio over the past year, helping us gather feedback and lay the groundwork for better supporting the global community, including converting two seats on the PASS Board to regional seats. JRJ will remain with Global Growth and also lead Special Projects.
- Sri Sridharan began his term on the Board last year with the reinstated Volunteers portfolio and will continue the important tasks of growing PASS’s volunteer pool, better organizing volunteer efforts, and recognizing volunteers’ valuable contributions.
- Wendy Pastrick will continue leading our Global Chapters portfolio, working to grow and support local user groups with a great team of Community Evangelists and Chapter Leaders and Regional Mentors throughout the world.
- Amy Lewis, newly elected to the Board, will begin her term heading up the Programs portfolio. Working with Director Adam Jorgensen, Amy has served as co-manager of PASS Programs for 2 years, helping improve processes and lead the team that selects sessions for PASS Summit and the PASS Business Analytics Conference.
- Jen Stirrup, elected to the new EMEA regional seat on the Board, will put her experience as PASS BI Virtual Chapter co-leader to valuable use in guiding the Virtual Chapters portfolio.
- Tim Ford, elected to the new US/Canada regional seat, will take over the SQLSaturday portfolio. A passionate SQLSaturday supporter, Tim organized Kalamazoo, MI’s first SQLSaturday. Over 80 SQLSaturdays were held throughout the world in FY2013, and we’re expecting continued growth of these popular free, 1-day training events as we focus on meeting the needs of even more data professionals around the globe.
The 2014 PASS Board also includes the PASS Executive Committee – consisting of myself; Executive VP, Finance, Adam Jorgensen; VP, Marketing, Denise McInerney; and Past President Bill Graziano – and Founding Partner Board members from CA and Microsoft.
The transition to new assignments is underway, and new portfolio leaders will be meeting with community leaders and volunteers at Summit to get a jump-start on their projects. Make sure you say “Hi” at Summit, join us at the Board Q&A on Friday, Oct. 18, and volunteer to pitch in on your favorite projects. We can’t wait to get down to business!
– Thomas LaRock
by Thomas LaRock
July 26, 2013 – Last week’s Executive Committee election saw myself (Thomas LaRock), Adam Jorgensen, and Denise McInerney join the 2014 PASS ExecCo team as President, Executive Vice President Finance, and Vice President Marketing, respectively. Along with Bill Graziano as Immediate Past President, we will serve the community for 2 years beginning January 1, 2014.
As part of the ExecCo elections process, we were asked to outline and discuss our vision for PASS for the next 2 years and beyond. When the elections were over we compared notes on the handful of items we feel are most important. The ones we believe deserve the most attention include:
- Establishing PASS as the community leader for Microsoft data technologies. The Business Analytics Conference was a great first touch into the BA/BI/IT-Pro markets. We plan to continue our efforts to serve this new audience with BA-related Virtual Chapters, the onboarding of new chapters, and a confirmed second Business Analytics Conference in the Silicon Valley next May. We’re proud of our efforts over the last 10 years to help the SQL Server community connect, share, and learn, and we’re looking forward to broadening our reach to all database professionals.
- Expanding our engagement and activity in regions outside the US. The EMEA region continues to grow within PASS, and everyone is excited about the EMEA Board of Directors seat up for election in September. More emphasis on LATAM in the coming year will be necessary to build an equally strong community in that region for eventual representation on the PASS Board. We’re also continuing our APAC efforts, although establishing more engagement and activity will require a longer time frame for success. The Global Growth Board portfolio is likely to dissolve as international effort and activity continue to permeate all Board portfolios.
- Establishing strategic relationships with our partners. We all recognize the need to institute a simplified engagement model for vendor participation within the PASS community. Merging our sponsorship and marketing efforts into one unified team is the first step to achieving this vision.
Thoughtful comments and questions in a recent blog post by Kevin Kline spurred this post. Kevin mentions two additional initiatives he’d like to see the new ExecCo focus on: a better volunteer structure and process and improved utilization of social media.
A PASS Volunteers portfolio was established at the start of the year, headed by PASS Board Director Sri Sridharan. Efforts are underway to better help PASS identify active volunteers and to provide a mechanism for PASS HQ and community leaders to publish volunteer opportunities. Look for updates on this project during PASS Summit 2013.
Kevin’s comments about PASS’s use of social media have not gone unnoticed, and the marketing team is looking at ways to take better advantage of all social media opportunities. You can expect to see more of PASS through various social media channels over the next 2 years.
So what are your thoughts about the direction we’re working on for PASS? Have feedback or suggestions? Drop the 2014 ExecCo Elect a note with your comments or post a response below.