Category: PASS Business Analytics Conference

PASS Business Analytics Conference

SQL Server and BA: Growing in Depth and Breadth

Oct. 31, 2014  Two years ago, PASS began to expand our educational offerings to include a conference targeted to the business analytics community. This year, we’ve had more discussion within our community about what our business analytics strategy means for PASS.

Next week at Summit, we’ll be holding a special PASS Business Analytics Direction and Q&A session. Throughout the week, members of the Board will also be available to listen to your feedback and answer your questions about our plans for BA. If you will be at Summit, I hope you will take some time to talk to me or other Board members about our BA initiatives.

One of the concerns I’ve heard expressed is that our expansion to serve the business analytics community could negatively affect how we serve our core SQL Server and BI members. I’d like to share with you how we are allocating resources to ensure that does not happen.

Business analytics is a natural extension of our core, data-centric SQL Server and business intelligence communities. We  the DBAs, database developers, data architects, and BI professionals – work with business and data analysts, data scientists, line-of-business managers, and others on the business side whose lives revolve around data every day. The business and data analysts are our colleagues, our clients, our customers.

PASS Summit has long been the main source of fundraising for PASS, funding the many other learning opportunities and programs we offer throughout the year. As PASS leaders saw the expanding attention to business analytics in the data industry, developing a focused conference and other learning opportunities for those working in the business analytics space made sense. This would both introduce an additional revenue stream to help secure the organization’s future capability to better serve all our members and bring us in closer touch with a growing community of data professionals.

PASS’s BA-related activities and budget were structured from the beginning to be fully self-funding, with no cross-funding or subsidization from PASS’s SQL Server-related revenues. When PASS announced in July 2012 that it would be hosting the new PASS Business Analytics Conference in Spring 2013, the conference was projected to break even – we made a modest profit. To date, the net profit we’ve realized from our two BA Conference events has covered the cost of all of our other BA-related initiatives, including staff time to support new BA-related Virtual Chapters, 24 Hours of PASS: Business Analytics Edition, and other activities.

At the same time, our fiscal year 2015 budget supports continuing growth for our core SQLSaturday events and SQL Server and BI Chapters and Virtual Chapters around the world, an ever-growing PASS Summit, and continuing IT investments to modernize our platforms and take advantage of technology to enable a stronger, more connected PASS community.

The BA Conference and other BA offerings may not be taking funding from PASS’s SQL Server activities, but do these expanded initiatives affect the energy and focus that PASS leaders, volunteers, and staff can bring to serving SQL Server and BI professionals?

Even before launching our BA activities, PASS has been mindful of making investments to support the growth we’ve seen in our local PASS Chapters, Virtual Chapters, SQLSaturday events, and overall SQL Server and BI membership rolls. We have expanded our Community, Project Management, Marketing, and IT teams and have a continued focus on growth – in terms of both quantity of chapters, services, and resources for the global SQL Server community as well as quality of training and networking opportunities. (See our FY2015 portfolio goals here.)

Judging from the energy, hard work, and creativity that’s gone into next week’s PASS Summit – which will feature the biggest program and the largest gathering of SQL Server and BI pros ever – our HQ and community teams are committed to serving the needs of our core members.

One of the strengths of PASS is that our membership is so diverse, made up of a variety of roles, interests, and talents. The PASS community is already the hub and connector for many different data communities – from 275+ local Chapters around the world to 27 language- and topic-focused Virtual Chapters to speaker and blogger communities and beyond. These communities serve different locales, different learning needs, different technology interests, and different career and professional growth goals – and each interacts with PASS in a different way. But they all come together under the PASS mission of empowering data professionals to connect, share, and learn.

The way that PASS invests in these different data communities shows that it can be AND rather than OR. With the passion and dedication of our members and volunteers, we can continue growing not only in breadth, but also in depth in the communities we already serve.

In the coming months, we’ll publish more about our BA strategy and direction. And I hope you will bring your questions to the PASS Business Analytics Direction and Q&A session at Summit on Friday, Nov. 7, at 2:15pm in Room 307/308. I’ll see you there. 
– Denise McInerney
PASS VP, Marketing


 

Working on Strategy for Local BA Events

December 22, 2014 – With a growing interest in and questions among community members about expanding into business analytics-related chapters and adding more local events such as BA SQLSaturdays, the PASS Board of Directors took up the discussion at our last meeting of 2014.

PASS is pursuing a variety of online offerings to serve business and data analytics professionals and is working with the Virtual Chapters that cover BA-related topics. We are also excited about the possibilities in growing our BA-related local activities and creating more in-person training and networking opportunities. But to make sure that we are serving the community in the best way, the Board agreed on our Thursday conference call to suspend such further expansion until we can develop and agree upon a plan for structuring and growing these new BA community groups and events. (Look for the official minutes of this meeting to be posted on the Governance page in January.)

While we work with community members on a strategy that will successfully move us forward in supporting business and data analytics professionals around the world, we ask that you hold off on any new local PASS-sponsored BA initiatives. We’ll be looking for your ideas and feedback in the New Year – feel free to contact me any time if you have questions or comments – and please watch the PASS Blog and Community Connector for the latest updates.

Wishing all the #sqlfamily a safe and happy holiday season,
– Denise McInerney
PASS VP, Marketing

Inside the PASS Board’s January Meeting

February 3, 2015 – The PASS Board of Directors kicked off 2015 with a 2-day in-person meeting in Seattle focusing on goal-setting, global growth and SQLRally initiatives, volunteers, the PASS Business Analytics Conference, and a recommitment to communicating regularly with the community.

Part of communicating better and more often involves letting our members know what Board members are working on and talking about, as well as getting input and feedback all along the way. Going forward, we will be posting meeting agendas ahead of time, summarizing discussions and decisions in recaps like this one (watch for January’s official minutes to be posted next week), and holding regular Town Hall Q&A webcasts for you to share your feedback and ask questions.

Our first Town Hall Q&A will be next week – Feb. 11 at 10:00am PT/18:00 UTC – and we look forward to discussing any topics from January’s Board meeting and hearing what your top priorities are for the coming year.

With that, let’s dive into our jam-packed January meeting.

Global Growth Committee
Last year, we began transitioning the PASS Global Growth portfolio into global growth initiatives for each of our community portfolio areas. Special Projects Director James Rowland-Jones (JRJ), who led the former Global Growth portfolio, highlighted the primary global growth goals for each portfolio, as set by the Executive Committee: reaching the community and beyond, growing leadership, enabling engagement by evolving the operational framework for PASS, using activity-based goals to gauge performance of regions, and being passionate, relevant, and influencing others to connect throughout the PASS organization overall.

To provide greater global representation, in 2013 the PASS Board converted one at-large seat to a Europe, Middle East, and Africa (EMEA) regional seat, currently held by Jen Stirrup. In preparation for converting another at-large seat into a Latin America (LATAM) regional seat for the 2016 Board elections, we are taking steps to add Board advisors from LATAM and have set eligibility benchmarks for the LATAM Board seat.

VP of Finance & Governance Adam Jorgensen will be chairing a global growth committee focusing on LATAM and filling that Board seat in 2016, calling on individual portfolio owners to participate as required. We are also starting to work on the strategy for targeting the next region.

SQLRally Model
Continuing the Global Growth theme, JRJ reviewed recent PASS SQLRally events and led the Board in a discussion about the pros and cons of this event model. A task force led by JRJ will review feedback and options and present proposals for a new, more flexible model for regional events. Further information on contacting the task force will be made available through the Connector soon.

Volunteer Leadership Policy
With each Board portfolio now having its own volunteers component – instead of having a separate PASS Volunteers portfolio – Board members spent some time talking about the wide range of volunteer leadership roles within PASS and the commitment it takes to be successful.

Acknowledging how important volunteers are to PASS as well as the many obligations people have inside and outside the organization, Virtual Chapters Director Wendy Pastrick reviewed the first draft of a PASS Leadership policy that provides guidance around volunteers in PASS leadership roles. The policy‘s guidelines are designed to help develop leadership skills, transition volunteers into new leadership roles, and support new leaders. We’ll be reviewing the policy draft, providing feedback, and sharing the next version with the community for feedback.

Business Analytics Update
Jen Stirrup, Director of the new Business Analytics portfolio, shared an update on the restructuring of the PASS Business Analytics Conference for 2015, including market research on redefining the target audience, new approaches to attract more attendees, updating the program, and a focus on community building.

Programs Director Amy Lewis gave an overview of the conference’s sessions, targeted at business and data analytics professionals, and the speaker lineup, which features some of the top experts in the industry.

VP of Marketing Denise McInerney updated us on marketing goals and successes, attendance forecasts and actuals, and demand-generation plans, stressing the importance of differentiating this conference from other data analytics events. Denise reminded us all to spread the word through our companies, social media channels, and various data communities we’re involved in – and I encourage everyone in PASS to do the same.

JRJ presented the projected versus actual sponsor sales and updated the Board on the BA Conference sales team focus and approach for lead generation and partner incentives.

With a clear picture of where and how additional resources could help the BA Conference teams hit the targets for registration and sponsors in this new market, the Board approved a $35,000 budget exception to support increased sales and marketing activities and resources for the conference.

The Board also discussed possibilities for local PASS-sponsored BA initiatives. We agreed to continue exploring options and speaking to members of the community and come back with a plan by June 30.

Improving Communications
A common theme throughout our discussions was how to improve communications and interactions with community members about all of these topics. From providing better and easier access to Board members and facilitating feedback to providing proactive communications and doing a better job of explaining what we’re doing and why, we know we can do more.

Denise reviewed some of steps we took at PASS Summit in November to enable better communications between the Board and community members, including the progress report on goals during the annual Board Q&A session and Board “office hours” in the Community Zone. Then Denise gave us an overview of the comprehensive plan the Marketing team is working on to get community input on and improve communications and interaction with all our members.

We’re already working to add a variety of ways to contact Board members directly from the Board of Directors webpage, as well as ways you can easily provide feedback or ask questions. And the Marketing team is reviewing how to better use all our communications channels and identifying new ones.

This Board meeting recap (and those to follow) is also part of our commitment to better communications, along with providing advance notice of Board meeting agendas – maybe even with a possibility of having time set aside to discuss community-requested topics – and hosting regular live web-based Q&A Town Hall meetings.

Board and Portfolio Goals
Each Director-at-Large also presented a draft of their portfolio goals for Fiscal Year 2016, beginning July 1, 2015, for discussion and feedback. You can read about each Director’s portfolio assignment here, and stay tuned for blog posts coming soon from each portfolio owner – as well as Board-level goals from the Executive Committee (made up of me, Adam, Denise, and Immediate Past President Bill Graziano).

Until then, please feel free to reach out to any of us with your questions, comments, and ideas and remember to join us Feb. 11 for our first Town Hall Q&A.
– Thomas LaRock
PASS President

Related posts:
My First Board Meeting - Grant Fritchey
PASS January Board Meeting – My Thoughts - Adam Jorgensen


Inside the PASS Board's May Meeting

June 23, 2015 — I wanted to take a minute to offer a recap of our May 15th meeting. The focus of the meeting was to review the “lessons learned” materials regarding the 2015 PASS Business Analytics conference. The discussion was led by Jen Stirrup, Director of the PASS Business Analytics portfolio. Here are the highlights from that discussion.

Jen reviewed the growing industry trends for Business Analytics and how PASS can play a critical role in that community. Organizations need people who understand data in a variety of ways (curation, administration, management, custodian, and analysis). Business analytics enables companies to incorporate data-drive decision making. PASS is well positioned to offering learning opportunities for members to expand their current roles into new careers, as well as offer companies seeking BA practitioners a place to find talented data professionals.

The PASS Business Analytics Conference 2015 presented the right content for its audience. A review of attendee titles show that the conference attracted and engaged its intended audience. According to a sponsor survey from the conference, 87% of exhibitors and sponsors are interested in future PASS BA conferences.

The Board heard from PASS HQ representatives about the opportunity that PASS has to support the BA community. With Gartner predicting in excess of 4 million analytics jobs by the end of this year many companies are struggling to find talent. People who work in data with a focus on the Microsoft data platform want to learn methods for making data-based decisions. PASS can help to foster this community and present content to support those needs.

PASS is working hard to determine the best venue and logistics for future BA conference events. The Board discussed potential options as well as resources and strategic direction.

A full review of the PASS BA 2015 conference will be held at the in-person June Board meeting in Vancouver, Canada. For more details about the May meetings, see the posted minutes on the PASS Governance page. Also, keep an eye on the BA Insights and Connector newsletters and on this blog, for news from the next Board meeting.

As always, stay in touch by contacting us. We welcome any and all feedback!

Thomas LaRock
PASS President

PASS and Business Analytics: A Winning Combination

June 29, 2015--The results are in and the PASS Business Analytics Conference (BAC) 2015 was a success! At the recent Board meeting this month, the PASS Board reviewed the outcomes of this event and discussed the future of PASS Business Analytics (BA). A primary goal of the PASS Board of Directors is not just to maintain but to improve the health of our organization and our community. Reaching this goal means offering the best learning environments possible, such as PASS Summit, 24 Hours of PASS, and more. It also means looking beyond today’s landscape and preparing for the future of SQL Server and related data technologies. 
 
Over the past few years, we’ve watched as companies across all industries embrace data to become more competitive, results-oriented, and data-driven. This has created significant new challenges and opportunities in data analytics and BA. Now, experienced BA and data analytics professionals are in high demand and short supply. And those entering this nascent field are in need of the type of community and learning environment that SQL Server professionals enjoy as PASS members.

This is one of the reasons that we started PASS BAC in 2013. Like most new endeavors, it’s taken a few years to find its bearings. Following PASS BAC 2014, we evolved to support the needs of business and data analysts. This included revamping content and refining our focus within the analyst audience. So we rebooted BAC 2015, tailoring it to focus on those who consume data and use it to drive business decisions. 

With this refined approach, we renewed our focus on providing real-world, applicable learning that can give attendees an immediate and direct means to benefit their organizations—just as PASS Summit provides for DBAs and other data facilitators. We created a conference for people who extract and manipulate data using technologies such as Excel, Power BI, SQL, Hive, and R throughout all the stages in the analytical process. We delivered practical, best practices information, hands-on training, and visionary thought leadership.

Were we successful? Well, 77% of attendees were in our target Analyst audience. Our hands-on lab sessions were overflowing, the Expo Hall was buzzing, and more than half the BA and business intelligence (BI) attendees said that they would recommend the conference to colleagues, noting that we’d delivered “practical/effective training” that was both “inspiring” and “interactive”.

Our audience reported that their primary interests were upgrading their skills and finding a community for continued networking—and we saw that community forming right in front of us. As a result, the PASS BA Planning Committee made several recommendations to the PASS Board of Directors during the Board’s June 2015 meeting: 

* PASS should continue organizing a conference for data and business analysts.
We should continue with our refined approach for PASS BAC 2016.
* We should continue to engage with the BA audience and influencers.
* We should build a coherent development and engagement strategy for this growing community.

The Board agreed. By continuing to invest in PASS BAC and by fostering a community, we can meet the unique needs of business and data analysts. We already have many offerings that serve PASS members who are interested in BA. And we have growing resources and support from willing volunteers. From the Business Analytics and Excel Business Intelligence Virtual Chapters and BA Insights newsletter to webinars, the pieces are in place to support PASS BAC and the growth of our community, including the establishment of an advisory committee and a three-year plan laying out the best way to move forward. 

We are excited about the opportunities and benefits that these decisions will provide for all data professions within the PASS community. If you have any questions or feedback, we want to hear from you. And we hope you’ll help us spread the word about this new community to the data and business analysts in your organizations.

- Jen Stirrup
PASS Board Member


Recap: Inside the PASS Board's June 2015 Meeting

July 30, 2015 — Our Board of Directors June 2015 meeting was held in Vancouver, Canada. Most of our meetings occur via conference call every month, but we try to meet in-face at least three times a year. At this two-day meeting we had a lot of topics to discuss and meeting in-person leads to better conversations than a phone call could ever provide.

You’ve already heard much of the news from that meeting from previous posts on the PASS blog and various articles in our newsletters, but here are the highlights.

· On Day 1 we welcomed two recent additions to the PASS HQ team: Georgia Dahle as director of Marketing and Charlie Yates-Bishop as director of Sales. As part of our regular review of internal PASS HQ processes, we also reviewed current IT priorities.

· We revisited a discussion from our January 2015 meeting regarding the introduction of Latin America (LATAM) regional Board advisors. Read more about that discussion here (in English), here (Spanish), or here (Portuguese). After reviewing candidates we voted to approve Eduardo Castro of Costa Rica and Diego Nogare of Brazil as our new regional advisors.

· We reviewed the 2016 budget and set a date (June 24) to vote on it.

· Jennifer Moser introduced guest James Phillips, Microsoft corporate VP of Power BI, who was there to give a presentation on Microsoft’s Power BI roadmap. After the presentation there was a healthy discussion about the PASS BA Community, the BAC, and Microsoft’s role in supporting our PASS family. (Read more about this topic here.)

· Day 2 opened with the PASS ExecCo elections. You can read about the results and your 2016 ExecCo here.

· We made a definitive decision about the 2016 BAC, which will be held May 2-4, 2016, in Santa Clara, California.

· The Board evaluated an offer to extend the PASS Summit Seattle venue for an additional year (2019).

· We made the difficult but necessary decision to retire the SQLRally event model. We explain this decision and what it means for PASS members here.

As you can see, it was a busy two days. If you have any questions, comments, or concerns regarding any of these topics please don’t hesitate to contact us.

I'm looking forward to seeing everyone at Summit in just a few months!

Thomas LaRock
PASS President

FY2016: Investing in Community Growth

August 4, 2015 — As PASS moves into the next year, I'm happy to announce that the Board of Directors has voted to approve our Fiscal Year 2016 budget. We’re excited about the upcoming year and opportunities to continue building this amazing community.

Last year, our goals for FY2015 were to focus on support for SQLSaturday and chapter growth, as well as for our two major conferences: PASS Summit and PASS Business Analytics Conference (BAC). We also prioritized strategic planning for the business analytics (BA) community and focus for our Global Alliance Program and global growth. We committed to investing in the necessary IT to modernize our platforms to enable a stronger community. Over the past year, PASS has made solid progress on many of these fronts:

· We announced our strides and strategies for building and supporting the BA community.

· PASS Summit 2014 saw our highest attendance to date, and we successfully established our venue through 2019, for significant savings.

· We reestablished the strategic focus and community for the PASS BAC 2015, resulting in positive responses from the community and renewed commitment from the industry.

· We added two regional Board advisors to support our Latin America (LATAM) community.

· We relaunched our SQLSaturday website with expanded support for speakers and leaders.

· We made the difficult but necessary decision to retire the SQLRally brand and reinvest those resources into other portfolios.

This year, our budget’s primary purposes are to continue to strengthen our PASS communities. Some key areas of focus in the FY2016 budget include:

· Add a specific BA portfolio, to maintain consistency in the budgeting for our BA efforts, with the aim of continuing growth in both our BA community and PASS BAC event.

· Refocus our SQLRally investments to our SQLSaturday portfolio.

· Increase our global growth through support for our Global Growth Program.

· Add a Sales portfolio, to diversify revenue streams to help ensure the continued success of the PASS community.

· Add resources and staff to support further technology improvements, including a redesign of the sqlpass.org website for better usability and functionality.

You can see this focus in action starting with PASS Summit 2015, October 27–30 in Seattle. With an all-star lineup of expert speakers and can’t-miss sessions, this event represents one of our primary revenue streams as well as offering a wealth of opportunities for community engagement and networking. If you haven’t already registered, contact one of our Local or Virtual Chapters for a discount code.

Next year, don’t miss PASS BAC 2016, May 2–4, 2016 in San Jose. Join influencers in this rapidly expanding industry, to share knowledge and take part in this incredible community.

As far as governance goes, keep an eye out for the PASS Board of Directors elections. Following a successful Nomination Committee (NomCom) election in July, Board applications open August 5. Take advantage of this opportunity to help shape the future of PASS.

As in former years, this year's budget process was successful in large part thanks to our many PASS community volunteers, Directors, HQ staff, portfolio owners, and Finance team. All worked long and hard to assemble the necessary research and crunch the numbers to help us in this important endeavor. Many thanks to you all!

This is a wonderful time to be a part of PASS. I hope that you’re as excited as I am for the future of this community. We often emphasize that “PASS is your organization”—and it’s true. We want to hear your ambitions for PASS; contact us with feedback any time. And thank you for another great year.

Adam Jorgensen
PASS EVP, Finance and Governance
@Wadamj

Community Speakers Announced for PASS Business Analytics Conference

One of the most exciting elements in the upcoming PASS Business Analytics Conference is the interest and enthusiasm from our community members during this year’s call for speakers. We received an overwhelming response, with 136 abstracts submitted for a possible 25 community sessions. We are pleased to announce that over half of the community sessions for the PASS Business Analytics (BA) Conference 2016 have just been released. All of these sessions have come from our public call for speakers.

Our community speakers will support our four learning tracks, which focus on real-world, applicable learning that helps analysts make immediate and direct impacts within their organizations. Expert speakers will offer exceptional thought leadership and prescriptive technical guidance that BA professionals can use to increase their organizations’ competitiveness. Attendees will also learn the latest tools and techniques to maximize data and improve the performance and accuracy of business analysis.

Renowned data visualist Jer Thorp will present the Day One Keynote, which is proudly sponsored by Microsoft.

Check out the newly announced sessions and speakers. More speakers and further details will be announced in the coming months.

- Jen Stirrup
PASS Board Member

The Future of the BA Community



Everything we do at PASS is focused on helping members—and the broader data community—connect with each other, share experiences, and improve their skills. We are dedicated to providing networking opportunities, knowledge sharing, and peer-based learning across all our Local and Virtual Chapters and communities. In 2012, we embarked on an initiative to reach out to the growing number of business and data analytics professionals tasked with extracting meaning and value from their organizations’ data.

Over the past 4.5 years we have learned a lot about the needs of those who work in Business Analytics (BA). We have presented thought leadership and technical training at four annual Business Analytics Conferences, helping thousands of data professionals use technologies such as Excel, Power BI, SQL, and other analytics platforms to gain insight into their business. And our community continues to grow, with more than 25,000 PASS members from around the world identifying a professional interest in BA and 27% year-over-year (May 2015 - May 2016) growth in the BA Virtual Chapter.

At the same time, the data professionals who manage the systems that store data are being challenged to support analytics needs in new and different ways. From running R in SQL Server to providing users with self-service access to data through Power BI, to unlocking the possibilities of advanced analytics through the Cortana Intelligence Suite, the technical interests and educational needs of DBAs and Developers in IT, and data analysts in the business, are increasingly overlapping.

As more companies across all industries are embracing data to inform their decision making, the growth opportunities for PASS members abound.

I’d like to share with you the evolution of the strategic direction of our BA initiative. The heart of the plan moving forward is community growth, with a focus on expanding outreach to increase visibility, by strengthening local groups, and broadening the scope of our analytics community globally.

A major component of PASS’ BA initiative has been the BA Conference. At BA Conference 2016 we again attracted the right business analytics audience and provided them with relevant content. BAC 2016 received an overwhelmingly positive response from attendees; 91% were either very satisfied or somewhat satisfied and most said they would recommend BAC to a colleague. However, despite very positive attendee feedback for the BA Conference the past two years, the event has not grown in attendance.

The PASS Board spent time reflecting on all we have learned the past four years and has decided to take a more comprehensive, multi-prong approach to BA community engagement in FY17. We will emphasize local events and user groups, expanded virtual engagement and Marathon series, and thought leadership, instead of investing the majority of time and resources into a single large conference. PASS knows that the best way to grow community is to be in the community, working alongside our members and volunteers. If you are interested in hosting a local event or for more information, contact Teresa Cheung (teresa.cheung@sqlpass.org).

We believe a more localized effort with a variety of offerings will drive more effective engagement and growth for our PASS community. As the community evolves, the PASS Board will continue to assess and adjust. While we will not be hosting a BA Conference in the spring of 2017, we are open to holding another large BA event at a later date.

Business Analytics is a natural extension for PASS. We are committed to helping data professionals connect, share, and learn, whether they work in IT or in the business. We are very excited about the opportunities ahead and look forward to the continued growth and success in the area of Business Analytics.

Denise McInerney
Vice President, Marketing

BA Community Goals for FY 2017


I wanted to take this opportunity to follow up on the recent blog from Denise McInerney, The Future of the BA Community. That blog spoke to the history of BA and PASS, and also detailed why PASS has decided not to host a BA Conference in 2017. I won’t go into any more of that reasoning here – you can read that in the blog – but what I will touch on are some of the strategies for community building and the BA Community goals for FY 2017.

If it wasn’t already clear enough in Denise’s blog, it should be stressed again, that even though we are not proceeding with a BA Conference next year, we are still focused on developing and strengthening our BA community. Our team has been prioritizing activities to support meeting our goals and support PASS’ overall strategic priorities of membership growth and engagement. These priorities were developed based on the status of our current business analytics community; see infographic:

<Click on image to view PDF>

These priorities include:

- expanding and maturing local and virtual events
- community leadership and engagement (advisory program)
- establishing thought leadership content.

The strategy is designed to take a more localized, grassroots approach to building and supporting the PASS BA Community. Our efforts will include ongoing thought-leadership development within the business analytics community. We will deliver regular BA Marathons throughout 2017 and will also establish regular thought-leadership podcasts with leading influencers and business analytics experts. We will also engage our BA Advisors and experts on a variety of topics throughout the year.

At the core of the strategy is a series of BA Days, one-day events that focus on in-depth training and longer sessions on leading topics specific to business analysts. We are currently putting together a pilot event set for January 2017 and have invited community members to reach out to us expressing their interest in partnering with PASS to host a future event.

Finally, we will continue to work with our established Virtual Chapter Leaders to further support their needs and educational content. This includes thought leadership pieces and new webinar formats (e.g., the ExcelTV and Excel BI VC partnership, with the first event to be delivered on August 16, 2016).

We want to continue to build, strengthen and streamline these efforts using the aforementioned goals. If you have any feedback or thoughts on how we can build the community, please reach out.

Jen Stirrup

Director, PASS Business Analytics

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