by Thomas LaRock

July 26, 2013 – Last week’s Executive Committee election saw myself (Thomas LaRock), Adam Jorgensen, and Denise McInerney join the 2014 PASS ExecCo team as President, Executive Vice President Finance, and Vice President Marketing, respectively. Along with Bill Graziano as Immediate Past President, we will serve the community for 2 years beginning January 1, 2014.

As part of the ExecCo elections process, we were asked to outline and discuss our vision for PASS for the next 2 years and beyond. When the elections were over we compared notes on the handful of items we feel are most important. The ones we believe deserve the most attention include:

  • Establishing PASS as the community leader for Microsoft data technologies. The Business Analytics Conference was a great first touch into the BA/BI/IT-Pro markets. We plan to continue our efforts to serve this new audience with BA-related Virtual Chapters, the onboarding of new chapters, and a confirmed second Business Analytics Conference in the Silicon Valley next May. We’re proud of our efforts over the last 10 years to help the SQL Server community connect, share, and learn, and we’re looking forward to broadening our reach to all database professionals.
  • Expanding our engagement and activity in regions outside the US. The EMEA region continues to grow within PASS, and everyone is excited about the EMEA Board of Directors seat up for election in September. More emphasis on LATAM in the coming year will be necessary to build an equally strong community in that region for eventual representation on the PASS Board. We’re also continuing our APAC efforts, although establishing more engagement and activity will require a longer time frame for success. The Global Growth Board portfolio is likely to dissolve as international effort and activity continue to permeate all Board portfolios.
  • Establishing strategic relationships with our partners. We all recognize the need to institute a simplified engagement model for vendor participation within the PASS community. Merging our sponsorship and marketing efforts into one unified team is the first step to achieving this vision.

Thoughtful comments and questions in a recent blog post by Kevin Kline spurred this post. Kevin mentions two additional initiatives he’d like to see the new ExecCo focus on: a better volunteer structure and process and improved utilization of social media.

A PASS Volunteers portfolio was established at the start of the year, headed by PASS Board Director Sri Sridharan. Efforts are underway to better help PASS identify active volunteers and to provide a mechanism for PASS HQ and community leaders to publish volunteer opportunities. Look for updates on this project during PASS Summit 2013.

Kevin’s comments about PASS’s use of social media have not gone unnoticed, and the marketing team is looking at ways to take better advantage of all social media opportunities. You can expect to see more of PASS through various social media channels over the next 2 years.

So what are your thoughts about the direction we’re working on for PASS? Have feedback or suggestions? Drop the 2014 ExecCo Elect a note with your comments or post a response below.