March 17, 2014 – Have you clicked a link in the PASS Connector newsletter lately? Visited sqlpass.org or one of our event websites? How about “Like”-ing the PASS Facebook page, retweeting a post from @sqlpass, @pass24hop, or @passbac, or sharing a blog post or question via the PASS or PASS Business Analytics Conference LinkedIn group? If so, Marketing thanks you!

In addition to delivering on PASS’s annual fundraising goals by promoting and supporting our international PASS Summit and PASS BA Conference events, Marketing’s overarching goal is to spread the word about all aspects of our organization and its offerings – and to encourage active participation.

Toward those ends, here are some other key goals we are putting forward as we look toward fiscal year 2015 (FY2015), beginning July 1, 2014:

    • Increase engagement with active PASS members through focused and relevant content/ programs, improved social media engagement with an eye on shared learning for the community, and encouraging local and virtual participation with Chapters.
    • Grow our BA membership by establishing a consistent, segmented communications strategy around BA content and interests and support and drive BA participation in local and Virtual Chapter activities, BA-related SQLSaturday events, and other community efforts.
    • Grow and support EMEA and LATAM PASS communities: Publish EMEA and/or LATAM content in Connector newsletters, issue quarterly email to LATAM and EMEA members highlighting PASS and local news, and support Chapters, VCs, and SQLSaturday portfolios as they extend community reach into EMEA and LATAM.

Everything the Marketing team does is focused on helping PASS members – and the broader data community – connect with each other, share their experiences, and learn how to improve their skills and get the most out of their organization’s data. Have other ideas for how we can share the PASS message? Please contact me at denise.mcinerney@sqlpass.org – I’d love to hear them!
– Denise McInerney
PASS VP, Marketing