Sept. 16, 2014  With registration for PASS Business Analytics Conference 2015 opening early next week, I wanted to share some of the exciting new things we have in store for business and data analysts in April and throughout the coming year.

Who’s the BA Conference For?
The BA Conference is for those who work in business and data analytics using Excel and PowerBI, as well as other technologies such as SQL, Hive, and R. 

Unlike other BA-related conferences, our BA Conference – true to PASS tradition – is focused on real-world training and connections designed to have an immediate and direct impact on attendees and their organizations.

As both our new BA and core SQL Server/BI communities continue to grow, we’re seeing a greater demand for training and support specific to each group. While SQL Server and BI pros are typically architects, builders, and facilitators of data and analytics systems, business and data analysts extract data from these systems to gain insights and drive the decision making process. They are the data consumers – the customers, clients, and colleagues of PASS’s DBA, developer, and BI community members. 

This year, through the BA Conference (as well as upcoming webinars and analytics-focused content), we’re answering the call to meet the unique needs of business and data analysts, who are asked to do more with data every day. Every BA Conference learning and networking experience will be concentrated on the BA perspective and focused on the skills, technologies, and methods they need to investigate business performance and influence business planning. 

The Program
PASS launched the BA Conference in 2013 to support our data colleagues on the business side, and since then we’ve been fine-tuning our session content, formats, and networking offerings. Next year’s event takes that a step further with a program laser-focused to deliver practical, best-practices information, hands-on training, and visionary thought leadership. 

Experienced business and data analytics professionals are in high demand and short supply. Leading organizations are looking for people with a unique combination of data technology skills, business knowledge, and analytical expertise – paired with strong professional skills – to drive decision making and core profitability. 

Our BA Planning Committee has done an excellent job mirroring these requirements with an outline of classroom sessions, hands-on workshops, and expert panels organized into five real-world tracks. We’ll be covering everything those in business and data analytics need to know about Excel, Power BI, SQL, R, Hive, Machine Learning, and more.

The Speakers
As PASS works to grow and support our young BA community, we’re also working to grow our pool of business and data analytics experts and speakers.

PASS is about community, and we believe that to serve and grow the BA community as part of PASS’s expanding membership, we need to provide the best possible program and experience for our BA Conference attendees and future PASS members. We are fortunate to have seen such amazing growth and maturity in our speaker pool from PASS’s traditional SQL Server/BI Pro membership, and we want the same level of excellence for our growing BA audience. 

As we’ve refined our program approach and reviewed the feedback from previous years, it’s become clear that we need to target the right mix of BA topics and expertise. So this year’s conference speaker lineup will be comprised of a group of handpicked experts – an approach used by many conferences – to bring the highest quality experience to attendees; we will not be having an open call for speakers. Our goal is to accelerate our BA community-building efforts through this process. Identifying and growing knowledgeable and talented community contributors will allow us to integrate a community speaker component in next year’s event while maintaining the level of excellence and real-world value that we are committed to for all our members and attendees. 

I can’t wait to share our program and speakers list for BA Conference 2015! Watch for the initial lineup in early November.

Following a Great Lead
Founded in the database space, PASS was brought to life by passionate SQL Server pros with a vision to connect, share, and learn.

PASS is all about meeting the needs of data professionals, providing world-class training and thought leadership, and supporting and promoting a community of like-minded people. It’s a great model to follow and a firm foundation for a growing conference and community that supports our Business Analytics brothers and sisters.

To all the SQL Server and BI community members who’ve paved the way, we ask for your help in reaching out to your business and data analytics colleagues, letting them know how important the PASS community has been in your own career, and encouraging them to check out the PASS BA Conference and our other BA offerings. We couldn’t ask for better community evangelists!
– Denise McInerney
PASS VP, Marketing