Our Vision for PASS

by Thomas LaRock

July 26, 2013 – Last week’s Executive Committee election saw myself (Thomas LaRock), Adam Jorgensen, and Denise McInerney join the 2014 PASS ExecCo team as President, Executive Vice President Finance, and Vice President Marketing, respectively. Along with Bill Graziano as Immediate Past President, we will serve the community for 2 years beginning January 1, 2014.

As part of the ExecCo elections process, we were asked to outline and discuss our vision for PASS for the next 2 years and beyond. When the elections were over we compared notes on the handful of items we feel are most important. The ones we believe deserve the most attention include:

  • Establishing PASS as the community leader for Microsoft data technologies. The Business Analytics Conference was a great first touch into the BA/BI/IT-Pro markets. We plan to continue our efforts to serve this new audience with BA-related Virtual Chapters, the onboarding of new chapters, and a confirmed second Business Analytics Conference in the Silicon Valley next May. We’re proud of our efforts over the last 10 years to help the SQL Server community connect, share, and learn, and we’re looking forward to broadening our reach to all database professionals.
  • Expanding our engagement and activity in regions outside the US. The EMEA region continues to grow within PASS, and everyone is excited about the EMEA Board of Directors seat up for election in September. More emphasis on LATAM in the coming year will be necessary to build an equally strong community in that region for eventual representation on the PASS Board. We’re also continuing our APAC efforts, although establishing more engagement and activity will require a longer time frame for success. The Global Growth Board portfolio is likely to dissolve as international effort and activity continue to permeate all Board portfolios.
  • Establishing strategic relationships with our partners. We all recognize the need to institute a simplified engagement model for vendor participation within the PASS community. Merging our sponsorship and marketing efforts into one unified team is the first step to achieving this vision.

Thoughtful comments and questions in a recent blog post by Kevin Kline spurred this post. Kevin mentions two additional initiatives he’d like to see the new ExecCo focus on: a better volunteer structure and process and improved utilization of social media.

A PASS Volunteers portfolio was established at the start of the year, headed by PASS Board Director Sri Sridharan. Efforts are underway to better help PASS identify active volunteers and to provide a mechanism for PASS HQ and community leaders to publish volunteer opportunities. Look for updates on this project during PASS Summit 2013.

Kevin’s comments about PASS’s use of social media have not gone unnoticed, and the marketing team is looking at ways to take better advantage of all social media opportunities. You can expect to see more of PASS through various social media channels over the next 2 years.

So what are your thoughts about the direction we’re working on for PASS? Have feedback or suggestions? Drop the 2014 ExecCo Elect a note with your comments or post a response below.

PASS Board Elects New Executive Committee

July 18, 2013 – The PASS Board of Directors elected a new Executive Committee today at the in-person Board meeting in Kansas City. The following officers were elected to a 2-year term that begins on January 1, 2014. Congratulations to:

  • President: Thomas LaRock
  • Executive Vice President, Finance: Adam Jorgensen
  • Vice President, Marketing: Denise McInerney

Current PASS President Bill Graziano will remain on the ExecCo as Immediate Past President.

According to the PASS bylaws, any PASS Board member can stand for the Executive Vice President and Vice President, Marketing roles. The role of President must be filled by a Board member who has previously served one term as a PASS Board officer.

A reminder that applications for three seats on the PASS Board open next week – watch for the announcement on July 24. If you have a passion for the PASS community and desire to serve our members, we encourage you to apply. To learn more about why you should run for the PASS Board, check out these sound bites from current and former directors.

In the meantime, read on for more about the new ExecCo members:

President: Thomas LaRock
Thomas LaRock is a seasoned IT professional with over a decade of technical and management experience. Currently serving as a Technical Evangelist for Confio Software, he has progressed through several roles in his career, including programmer, analyst, and DBA. A PASS member for 10 years, Thomas has been on the PASS Board of Directors since 2009, serving as VP, Marketing, for the past 2 years. Thomas holds a MS degree in Mathematics from Washington State University and is a SQL Server MCM, a SQL Server MVP, a Microsoft Certified Trainer, and a VMWare vExpert. He can be found blogging at http://thomaslarock.com and is the author of DBA Survivor: Become a Rock Star DBA (http://dbasurvivor.com).

Executive Vice President, Finance: Adam Jorgensen
After 8 years of service to PASS, Adam Jorgensen joined the PASS Board in 2012. Adam is a SQL Server MVP and the President of Pragmatic Works consulting. He has been leading  innovative SQL Server and Business Intelligence organizations for over a decade, and his passion is finding new and creative avenues for clients and the community to embrace innovation and lower barriers to implementation. Adam holds MBAs in Finance and strategy, and he has authored a variety of articles and books on SQL Server, SharePoint, and analytics. Adam’s previous PASS service includes serving as a PASS Regional Mentor, a member of the Regional Mentor Committee, and co-chair of the PASS BI Virtual Chapter. Adam blogs regularly at adamjorgensen.com. You can follow him on twitter at @AJBigData.

Vice President, Marketing: Denise McInerney
Denise McInerney, a DBA at Intuit and winner of the 2007 PASSion Award, was elected to the PASS Board in 2012 after years as an active PASS Volunteer. She served on the PASS Program Committee for 4 years, including 1 year as Committee Manager, and was chair or co-chair of the Women in Technology (WIT) Virtual Chapter for 5 years. She's also a frequent speaker at Chapter meetings, PASS SQLSaturdays, and PASS Summit. Denise began as a SQL Server DBA in 1998, working at several startups and as an independent consultant. Denise joined Intuit in 2004 where she currently works as a data analyst. She graduated from Boston University with a BA in Political Science. You can find Denise blogging at select*from denisemc.views.