How Can I Help You Go To SQLRally?

[Cross posted from Kendal Van Dyke's blog at http://www.kendalvandyke.com/2011/02/how-can-i-help-you-go-to-sqlrally.html]

I bet by now you've heard of SQLRally, be it from the blogosphere, Twitter, the PASS Connector bi-weekly emails, word of mouth at SQLSaturday or a user group meeting, or one of the other umpteen places that it's been mentioned. Until now our marketing efforts have been focused around building the brand by getting the word out, figuring that if we keep repeating it people will get the message and sign up to attend.

While chatting with attendees during last week's MagicPASS UG meeting in Orlando Andy Warren (Blog | Twitter) and I had an epiphany: we've done a lot to let everyone know what SQLRally is and that they should go but we haven't done a good job of actually helping them get there. What we discovered is that most people have heard about SQLRally and want to go but for a variety of reasons they aren't…or at least aren't yet - I'm hoping we can find a way to remove whatever barriers are keeping them from signing up.

So here's my question for you:

What can I do to help you go to SQLRally this May?

I'm looking for your honest feedback here. Tell me what's standing in your way and, if there's something I can reasonably do to help, I will.

Tag, you're it!