SQLSaturday History Is Made! #100 Brazil Recap

(Condensed from my Community Pollination blog – read the full version here.)

If you are part of the SQL Universe, you know that SQLSaturday #100 was held in São Paulo, Brazil, a week ago. I can hardly put into words just how epic this event was and how thrilled I am that I was able to be there to witness not just SQLSat 100, but the very first of these events to take place in Brazil.

Our journey began on Thanksgiving Day (Rodney luckily had enough SkyMiles to go with me and present), and we arrived in São Paulo Friday mid-morning. We were greeted at the airport by two of the main SQLSaturday event organizers, Felipe Ferreira [blog|twitter] and Laerte Junior Poltronieri [blog|twitter].

These two gentlemen have been putting up with my twitter “pushing and prodding” to host a SQLSaturday since February. When I saw their official event request come through in July, the very month I began working for PASS, it was like the icing on the cake for me! I don’t think they really believed at first that a SQLSaturday could happen in Brazil, but these guys and energetic volunteer Andressa Martins [blog|twitter] totally brought it! They had a lot of support from Microsoft Brasil’s João Nunes and Viviane Ribeiro [blog|twitter], as well as expert speakers from all over this large country, several of whom are PASS user group leaders. Right away you could sense that there is a strong SQL community across Brazil, and it was wonderful to see them all supporting each other at this event!

The event had a cap of 300 attendees, which it reached within the first month of being posted. The wait list was over 200 by the day of the event, and around 250 people attended. The event team released 40 from the wait list, but hadn’t forecasted what the drop-off rate would be. They plan to make sure to release more for their next event – a good lesson learned for all of us.

Bright and early Saturday, we headed to the event venue at Microsoft’s offices, which were donated as part of their sponsorship. The event was held on the 31st floor, making this not only the first SQLSaturday in Brazil, but at least for me, the highest one! The event came staffed with Microsoft employees handling the check-in process, while the volunteers filled nice backpacks donated by sponsor Ka Solution with swag. In addition to Ka Solution and PASS, SQLSaturday Brazil sponsors included SolidQ, Mainwork (a Confio partner), RedGate, and SQLSentry. It was nice to see the continued support of these companies for a SQLSaturday outside the US.

The line of registrants quickly grew very long, snaking from the bottom floor (where they were checked through security) up to the 31st floor, and all the way down the hallway, past the elevators. The SQLSaturday opened with a keynote from Microsoft and remarks from the organizers – all in Portuguese.  The event had three tracks totaling 18 sessions, with two coffee breaks/delicious snacks and sub combos for lunch. (Personal lesson learned: Do not try to drink Nespresso by the gallons, like you do coffee in the states!)

The day closed with sponsor raffles and end-of-day announcements. When it was my turn to talk about PASS, I started to ask the attendees if they wanted to see more of these events in Brazil – and before I could get the words out, they were all cheering and clapping. Needless to say, we have several conversations going on now with leaders and volunteers to host several more SQLSaturdays in Brazil. My guess is that a country its size could easily sustain 4 or 5 events a year.

The after-event get together featured some of the most amazing food ever and lots of cold beverages, supplied by João Nunes. Besides all the great conversation, we enjoyed entertainment by a Big Band – full on with saxophones, trombones, and drums! The room filled with cheers to the end of a very successful SQLSaturday and thanks for PASS’s support in helping to bring this event to Brazil.

Below are just a few links to the many blogs and photos from this event. You can find more by searching for the #sqlsat100 hashtag on Twitter (this event has more post-event tweets than I’ve seen for any other SQLSaturday – the buzz is still going strong).