Business Analytics Community Portfolio Update


Since PASS was founded in 1999, we have developed a dedicated global #sqlfamily. We are focused on becoming the leading professional association for all data professionals. With both the technical and non-technical data professional relying on business analytics (BA) more significantly in their roles, this is the perfect time for PASS to support and develop that segment of our global membership.

The numbers are certainly encouraging. We currently have over 25,000 global members who identified a professional interest in BA. This is an excellent position to be in, given we only started to diversify our membership and training focus to include BA five years ago. That is why we will implement a number of strategies this year to continue that momentum.

We also saw about 27% YoY growth in our BA Virtual Chapter, adding 1100 members between May 2015 and May 2016 to a total of 3987 members. Recognizing this growth, we will work closely with our Chapter leaders to better understand the BA community, their training needs, and preferred learning modes.

Following detailed discussions with the community, we announced at the Business Analytics Conference this year that we will be rolling out intensive Business Analytics Days. These will be regional events focused on training and professional development, designed to provide more in-depth information than is possible in the standard conference format. The aim is to develop programming that meets the needs of our BA professionals, including seminars, hands-on labs, and half- and full-day sessions.

We will also undertake a number of other initiatives to continue supporting our BA community. Our next BA Marathon will be hosted in July. The BA Marathons work similarly to the 24 Hours of PASS events, where BA specialists present back-to-back virtual webinars on a variety of BA topics. We will also look to develop a series of a podcasts with leading analytics experts, intended to explore a variety of industry-related topics.

These are some of my portfolio responsibilities as we work towards building and supporting the global BA community. If you would like to provide any feedback, or help us to support these efforts as a volunteer, please reach out or comment on this post below.

Jen Stirrup
Director, PASS Business Analytics Community