James Rowland-Jones

James Rowland-Jones (JRJ) is a strategic and highly driven member of the SQL Server community. He has worked for several years to help build a strong network of partnerships with a diverse range of technology companies in support of the United Kingdom SQL Server community – most notably for SQLBits. 

During his time on the organising committee, JRJ has played his part in growing SQLBits into Europe’s largest SQL Server event. In conjunction with his good friend and colleague Tim Kent, he has raised almost $750,000 to support six SQLBits events, training approximately 5000 community members.

JRJ has also served PASS by joining the Board of Directors to help shape the organization's global growth objectives. He has built a streamlined program that has outlined goals, engaged new audiences, and defined the stable and scalable mechanisms necessary for strengthening the community internationally. He has helped PASS become more relevant to and representative of the worldwide SQL Server Community; providing greater opportunities to Connect, Learn & Share.

JRJ has a degree in Business Law and is a Microsoft SQL Server MVP. He has his own professional services business – The Big Bang Data Company. His passion is to architect and deliver highly scalable database systems that are creative, simple, and elegant in their design. He has worked for some of the world's largest institutions and been responsible for project delivery across EMEA, including helping a customer transition to SQL Server Parallel Data Warehouse (PDW).

JRJ lives in the United Kingdom with his wife and three children.


Should I be elected to the PASS Board of Directors, I would focus my energies in two key areas:

Community Partners Scaling the number, range, and location of our portfolio of events is a challenge for us, but it is also a challendge for our partners. We receive fantastic, loyal support from organisations that have a direct connection to SQL Server. As we grow, we need to find new, more diverse, partners whilst continuing to maximise the opportunities and beneftis for our exisiting sponsors. In short, we need to grow the team. Some of our team members may or may not have a direct relationship with SQL Server. However, they will have a direct relationship and desire to support our work and our community.

To me, community is our strongest brand and our greatest asset. It is my goal to help PASS build new partnerships so we can continue our support of the SQL Server community.  

Global Growth & Community Build Industry and technology are changing focus and investing heavily in other areas, notably in analytics. PASS needs to adapt to these industry trends and, more importantly, help the community through the transition. We have also made great strides in 2012 in our global growth goals. However, there is still a lot to do. We need to continue to build on the work we've begun this year, and I would set myself the goal of ensuring that every major region has representation on the Board during my term in office.

Career Highlights
  • Led the PASS Global Growth Portfolio as part of the 2012 PASS Board of Directors.
  • Raised almost $750,000 to support SQLBits through community partnerships.
  • Delivered the largest physical launch event for SQL Server 2012 anywhere in the world.
  • Created opportunities for PASS to connect with the United Kingdom SQL Server Community and shared experiences and learnings in event management and community development. PASS has since seen a dramatic increase in chapters within the United Kingdom.
  • Named a Microsoft MVP, beginning in 2008, for services to the community.