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Partner. Not Sponsor. PASS has great brand and name recognition in the technical community, and of course we host the largest annual SQL Server-focused technical education conference in the world. A lot of companies consider PASS as a critical part of their marketing efforts - whether it be through sqlpass.org or at a local, global, or virtual event. PASS truly appreciates companies that sponsor our activities but PASS is not only looking for sponsors, we are looking for partners. The difference may be subtle to some or dramatic to others. We want the companies that are interested in reaching out to PASS members to immerse themselves in the community and establish a presence within multiple programs and events, encouraging their subject matter experts to share and learn with the community. PASS hopes that our sponsors - both large and small - transition to be partners. This brings me to our unique relationship with Dell. Dell has been a top-tier sponsor for years, and Andrew Hargett from Dell keeps asking how they can get more involved with PASS and help the community more substantially. In addition to strong PASS Summit sponsorship, Dell has stepped up to support newer initiatives: 24 Hours of PASS, PASS SQLRally and PASS SQL Saturday. In June, Dell provided a new SAN to PASS, refreshing the Dell SAN already in use. All PASS Hyper-V servers run on Dell and the new Dell SAN makes SQLPASS.org, our Exchange email, and all our Chapter and Virtual Chapter webhosting and media hosting possible. Read more.
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