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Don’t Miss a Thing at the BA Conference – Get the Session Recordings

Can’t possibly attend all the sessions on your PASS Business Analytics Conference must-see list? You can catch those you miss and relive your favorites by ordering the session recordings at the special pre-event attendee rate of $295*.

Including over 60 breakout sessions across five comprehensive topic tracks – plus the Microsoft keynote – the session recordings come on a convenient USB flash drive. Not only are the recordings a valuable resource as you continue your training throughout the year, but they are a great way to share the conference with your teammates.

Don’t miss a thing – make sure you add the recordings as you go through the registration process. Or if you’ve already registered, you can order them today by contacting Shannon Cunningham via email or phone (1-888-714-5544 / 1-303-530-4879) to update your registration record.

Hurry! The pre-event attendee pricing ends Friday, April 12, at 3pm Central Time.

* Plus $15 shipping and handling in the US/Canada; $25 international. Limit 1 USB per attendee at the attendee price. Note: PASS BA Conference presentations are the property of PASS and its presenters. Replication of any form of the drive, content, or presentations contained within is strictly prohibited.

PASS Business Analytics Conference — Why Am I Presenting There?

Cross-posted from The SQL Herald
By Joey D’Antoni

The new PASS Business Analytics Conference is a new concept for PASS — we’ve seen Business Intelligence (BI) User Groups and even SQLSaturdays dedicated to this subset of PASS, but a whole conference? What is driving this demand? I can’t explain the whole industry, but I can at least provide some perspective from what I see in my window.

I don’t intend to start a debate between relational databases and NoSQL datastores — that’s a religious war I have no intention of jumping into. I’m also not going to abuse the terms "big data" and "data" in combination with some body of water (data pond, data lake, data ocean, etc. — seriously, who comes up with this stuff?). What I will talk about is how a relational database isn’t always the right answer for every data set, and how relational databases from major vendors (especially with enough cores to do serious analytic workloads) are REALLY EXPENSIVE. So, especially since a lot of my expertise is in Infrastructure-based solutions, how did I end up presenting at BaCON?

My organization sees the changing landscape of data — and we generate and save TONS of data. We’re not always choosing the best path for our architecture. So given I’m on the architectural team, I started investigating some alternative solutions like Hadoop and Hive for less structured non-transactional data. To make it easy to learn this stuff, it helped to have a use case, where I could take it from start to finish. I’m not by any means an expert in data analysis, but I am fortunate to be presenting with a great friend who is — Stacia Misner (b|t). So what are we going talk about at BaCON?

Our data set represents about a week’s worth of set-top-box data from the largest cable provider in the US. We are going to discuss our data source and how we used Hadoop and then Hive to allow us to perform multiple types of analysis on the data in an extremely nimble fashion. From there, using Power View and some other tools, we see the impacts of various events on metrics such as viewer engagement and channel preferences.

For those of you who are SQL Server and/or Oracle professionals — this is a brave new world, but think of it like learning a new version of something. You are building on an existing skill set — you already do tons of data analysis in your job. This is just another step in the process, and it will be part the skill set of the 21st century data professional.

See You in Chicago

Cross-posted from Dirty Reads
By Rod Colledge

The SQL Server Community, specifically PASS, has provided me with enormous opportunities for professional growth, and so I always look to give back in whatever way I can. In the last 5 years, my focus has been exclusively on Business Intelligence, so when I heard about the PASS Business Analytics Conference being held in April in Chicago, I knew this was something I wanted to be a part of. I submitted an abstract and was selected to speak, so in April, I’ll be making the 18-hour trip to Chicago with one of my StrataDB colleagues, Mr PopBI, aka Peter O’Gorman.
 
What immediately struck me about the conference is that it uses the phrase “Business Analytics” instead of “Business Intelligence.” “Business Intelligence” is used almost universally these days as a blanket phrase for all sorts of things. So I did some research on the difference between the two terms. "Intelligence" is a synonym for “aptitude,” “clever,” and “brain power" – all of which are fairly generic terms that could really mean whatever you want them to mean. “Analytics,” on the other hand, is a synonym for “investigation,” “scrutiny,” and “breakdown,” which I believe to be much more of a descriptive term for the work we as BI professionals are engaged in.
 
Before you think I’ve set off on a self-indulgent grammar excursion, this is a really important distinction, because what we as BI professionals do, or what we should do, is provide business users with a platform for information discovery – Investigation, Scrutiny, and Breakdown. It’s really important to understand that the sole reason we exist as IT professionals is not just to make lots of money and drink beer, but to support the business users. At the end of the day, they’re the reason why we’re here, and if we forget that, they’ll forget about us. So with this in mind, my session, Self-Service Business Analytics in 2013, is about how we as IT professionals can assist the business using the Microsoft BI platform.

Including the term “Self-Service” in my title was always going to open me up to criticism from my colleagues. Take this blog post for example, Self-Service Business Intelligence: It’s Wrong, Bad and Shouldn’t be Anyone’s Goal. Wow, that’s a broad, sweeping statement! Read the post, however, and the core point is that the business cannot (effectively) perform BI without IT professionals, but the reverse is also true: IT professionals cannot perform BI without the business. This is something that Microsoft has long recognised. Effective BI systems are those that combine the traditional strengths of Corporate BI (Data Quality, Security, Governance, and Performance) with the flexibility and agility of Self-Service BI. Microsoft’s term for this is Managed Self-Service BI.
 
My session will explore the awesome benefits of Managed Self-Service BI – how we, as IT professionals, can work with the business to achieve truly meaningful business outcomes. It is, after all, the whole reason for our existence.

If you’re a BI professional or a business user with a keen interest in analytics, this is the conference to attend in 2013. I’m really pumped about this one, and I’d love to see you there – I might even shout you an (Australian) beer!

Business Analytics? There’s a Virtual Chapter for That

As the new PASS Business Analytics Virtual Chapter prepares for its third meeting – a gentle, business-focused introduction to Big Data – you can catch up on February’s presentations and plan to make this free training part of your monthly schedule.

Stacia Misner will take the VC’s webcast stage March 14 for “A Big Data Primer” (noon ET/16:00 GMT) to demystify Big Data, look at its implications for traditional data warehousing and reporting, and explore the technology and skill sets you need to successfully implement a Big Data strategy.

“This is going to be a great real-world session,” notes VC leader Melissa Demsak. “You’ll definitely leave with some inspiration and practical steps for tackling your first Big Data project.”

With a mission to provide quality virtual training to business analysts, BA/BI practitioners and architects, and data scientists, the VC’s focus is on creating a community for shared learning and enabling the creation of world-class business analytics solutions based on the Microsoft platform, Melissa explains.

“Our topics will naturally intersect with those presented by several of our sister VCs – Business Intelligence, Big Data, Data Architecture, and Master Data/Data Quality – but we’ll be covering them from an analytics perspective,” she adds. “We’ll also include non-Microsoft solutions and topics outside the traditional SQL Server and BI community, such as data visualization, analytics, and data science.”

The BA VC meetings, scheduled for the second and/or fourth Thursday of every month, will all be recorded and archived for on-demand viewing. Recordings of the group’s first two meetings – Mark Tabladillo’s “A Case for Business Analytics Learning” and Chris Webb’s “What’s New for BI in Excel 2013” – will be available soon.

You can become a member of the BA VC by simply clicking Join next to Business Analytics in the list of VCs on the PASS Virtual Chapters page. “We'll keep you posted of all upcoming meetings, learning opportunities, and the latest and greatest information from Microsoft,” Melissa says. “We also have a special $200 discount code for the PASS Business Analytics Conference coming up in April – if you haven't signed up yet, just use the code BAC941VC when you register for some nice savings."

Interested in speaking at an upcoming BA VC webinar? Email your ideas to passbavc@sqlpass.org, and make sure you follow the VC on Twitter at @passbavc

What’s on My BA Conference List?

Cross-posted from Amy Lewis' blog
By Amy Lewis

With April just around the corner, I’m growing more excited about the PASS Business Analytics (BA) Conference by the day! As a business intelligence professional and confessed data geek, I feel this event has been tailor-made for me. Not only am I looking forward to sessions that will help me find the best approaches to information delivery, but I’m also focused on how to gain more insight from the vast amounts of data floating around my company and available through other channels.

I’ve been involved in the BI community for many years, both as a BI professional and as a leader of the PASS Business Intelligence Virtual Chapter. I’ve been “deep in the weeds” with Integration Services, Analysis Services, and Reporting Services. And now with mobile technology exploding and Big Data getting ever bigger, I have even more “to-learns” to help my company get the most from its data.

So as I plan my schedule, I’m searching the lineup of 60+ amazing sessions looking for those geared toward BI pros looking to gain more insight from Big Data as well as those that can show me how to visually present and consume all this data at my fingertips (on my new Windows Phone :). Here are some sessions on my list:

I’ll be using the conference Schedule Builder to create my personal itinerary and will share it on my blog soon. And because I’m sure I won’t be able to fit in all the great sessions I want to see, I’ll be getting the session recordings to catch those that I miss, review my favorites, and share the event with my team members.

As an extra bonus, I’m staying in Chicago for SQLSaturday #211 the day after the BA Conference. With 40 additional top-notch sessions to choose from, I’ll get even more valuable training – for free! (Note: There is a $10 lunch fee.)

If that wasn’t enough to look forward to, the trip is also a chance for this Midwest girl to “come home” and take a quick side trip to my alma mater, Purdue University, only 2 hours from Chicago. Boiler up!

From the BI/BA Blogosphere: March 1 Update

Catch up on your business intelligence and analytics learning with some of the community's top bloggers. Enjoy these recent blog posts from around the world of data analytics that you may have missed:

 

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  1. Re: Taking Business Analytics to the Next Level

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  6. Re: Taking Business Analytics to the Next Level

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  7. Re: Win Registration to the PASS BA Conference

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  9. Re: PASS BA Conference: Another First

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