Session Sneak Peaks


Session: Marketing Forecasting with Excel

SPEAKER: Wayne Winston, Professor of Decision Sciences, Indiana University, Kelley School of Business

What is the price elasticity of sales for your product? What type of promotions or displays increase sales the most? How does a change in a competitor's price change the demand for your product? In this session, discover how the Excel solver can be used to answer a variety of marketing forecasting questions.


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