Mark Whitehorn

Co-Founder, Penguinsoft Consulting Ltd.

Mark Whitehorn specializes in the areas of Data Science, Analytics, Data Modeling, Data Warehousing, and Business Intelligence. He works with national and international companies designing analytical systems. Mark is a well-recognized commentator on the computer world, publishing articles, white papers, as well as 10 books on database and BI technology.

As an academic, Mark holds the Chair of Analytics at the University of Dundee, where he designed and runs two Master’s courses: one in Business Intelligence, and the other in Data Science. He also works with the prestigious Lamond labs, applying data science to proteomics. 

For relaxation, he collects and restores historic cars. He only wears a tie under duress and unashamedly belongs to the beard-and-sandals school of computing.


Breakout Session (60 minutes):

Pre-Conference Session (full day):