Reasons to Attend


I want to hit the ground running at work and implement the great learnings that will make my company more competitive

You will find top industry and Microsoft experts all under one roof. These pros will offer you exceptional learning guided by real-world solutions, thought leadership, and prescriptive technical guidance to capture the value of business analytics for your organization.

I’m niched and want to learn about the entire business analytics spectrum to make me indispensible to my company

You’ll get comprehensive coverage on business analytics with over 60+ sessions spanning five topic tracks: 1. Data Analytics and Visualization; 2. Advanced Analytics and Insights; 3. Information Delivery and Collaboration; 4. Big Data Innovations and Integration; 5. Strategy and Architecture

I want to learn how I can use data to drive business decisions

Steven Levitt, award-winning economist and bestselling co-author of Freakonomics and SuperFreakonomics, will keynote at the conference. Join fellow BA professionals as Mr. Levitt inspires us to find meaningful information through analytics.

I want to connect with like-minded professionals and expand my business analytics network

You’ll get to engage with a dynamic Business Analytics community through special networking and evening events and immerse yourself in innovative learning experiences with peers and industry leaders.

I’ve used Excel for years and I’m looking to other Microsoft technologies to make me a better business analyst

Stay ahead of the game as you learn about the latest advances, roadmaps, and strategic vision for the Microsoft Business Analytics platform. Get up-to-date on what’s important now and going forward.

I want to spend less time searching for the best solution and more time using them

In the exhibit hall, you’ll find complimentary business analytics tools and services under one roof to make your job easier. Get hands-on demos and information without having to do all the research yourself.

From meeting industry powerhouses to comprehensive learning tracks to networking with members of the business analytics community, this is one event you can’t afford to miss!

Need some help convincing your boss? We can help...